Marketing Specialist Email and SMS

Lavender; Canada; Remote; CAD 50,000 - 90,000; Full time

Job summary

An innovative organization is seeking a Marketing Specialist to enhance its lifecycle marketing efforts through engaging email and SMS campaigns. This role is perfect for someone who thrives in a dynamic environment and is passionate about creating compelling content and user experiences. You will develop and manage multi-channel marketing strategies, analyze customer data for targeted campaigns, and ensure compliance with industry regulations. Join a supportive and diverse team dedicated to making a meaningful impact in mental health care while enjoying a remote work environment and opportunities for professional growth.

Benefits

Remote Work Environment

Supportive and Diverse Team

Opportunities to Influence Company Growth

In-Person Meetups

Competitive Pay

Qualifications

• 3+ years in email/SMS marketing and customer segmentation.
• Strong HTML/MJML skills for responsive email templates.

Responsibilities

• Develop and manage campaigns to nurture customer loyalty.
• Monitor email deliverability and manage sender reputation.
• Track and analyze campaign performance for continuous improvement.

Skills

Email Marketing

SMS Marketing

Customer Segmentation

Campaign Management

HTML/MJML Skills

Data Analysis

A/B Testing

CRM Platforms

Analytics Tools

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

ActiveCampaign

Google Analytics

Tableau

Looker

Job description

Join to apply for the Marketing Specialist Email and SMS role at Lavender.

Lavender, founded in 2020, is the largest nurse-owned and operated online psychiatry and therapy office in the United States. Our team of 100+ talented professionals works remotely across the US, Canada, and the Philippines to increase access to high-quality mental healthcare. We are a human-first organization that values:

• A bias towards action
• Self-direction
• Originality and creativity
• Courageous thinking
• The potential for growth

If you thrive in a fast-paced, evolving environment where your voice matters and you can impact mental health services, we want to hear from you! Lavender is an equal opportunity employer committed to diversity and inclusion, encouraging applications from people of color and LGBTQ+ community members.

The Opportunity

We seek a Marketing Specialist to support our lifecycle marketing efforts, focusing on email and SMS campaigns to boost business and brand loyalty. The role involves creating, managing, and optimizing segmented marketing strategies to enhance lead conversion, engagement, and retention. The ideal candidate is creative, analytical, and passionate about storytelling, design, and data-driven improvements.

The Responsibilities

• Develop and manage campaigns to nurture customer loyalty and engagement
• Design, test, and execute multi-channel marketing campaigns and workflows (email, SMS, push notifications)
• Manage campaign schedules, ensure timely deployment, and maintain quality across devices and channels
• Ensure compliance with regulations like CPRA and HIPAA
• Monitor email deliverability, manage sender reputation, and handle technical aspects like DMARC, DKIM, SPF
• Analyze customer data to identify segments based on behavior and demographics
• Manage marketing tools and assist in implementing new technologies
• Track and analyze campaign performance, conduct A/B testing, and generate reports for continuous improvement
• Report on appointment bookings and lead conversions
• Build reports to understand customer trends and behaviors
• Contribute to team projects, maintaining flexibility for other marketing initiatives

The Candidate

• Bachelor’s degree in marketing, communications, or related field
• 3+ years in email/SMS marketing, customer segmentation, or lifecycle marketing
• Passionate about creating compelling content and user experiences
• Proven success in developing automated customer journeys across multiple channels
• Strong HTML/MJML skills for responsive email templates
• Experience with CRM and marketing automation platforms (preferably ActiveCampaign)
• Knowledge of email marketing laws and best practices
• Proficiency in analytics tools like Google Analytics, Tableau, or Looker
• Creative, detail-oriented, and a collaborative team player
• Self-motivated and adaptable to a remote startup environment
• Experience or knowledge of healthcare industry regulations like HIPAA is a plus
• Aligned with Lavender’s values: kindness, integrity, growth, excellence, fun, and inclusivity

We appreciate all applicants, but only those selected for interviews will be contacted.

Why Join Lavender

• Make a meaningful difference in mental health care
• Remote work environment
• Supportive and diverse team
• Opportunities to influence company growth
• In-person meetups and competitive pay

Learn more about working at Lavender on our careers page: https://www.joinlavender.com/careers

Our Values & Inclusion

We foster an inclusive environment and are proud to be an equal opportunity employer. We welcome applications from all backgrounds and identities. For accommodations during the recruitment process, contact us at [e-mail].