Specialist, CRM Communications

Bell Canada; Toronto; Hybrid; CAD 60,000 - 85,000; Full time

Job summary

Bell Canada is seeking a CRM Communications Specialist to manage digital marketing communication campaigns. This role involves collaborating with internal and external partners to develop strategies and execute marketing initiatives. Successful candidates will have strong communication skills, digital marketing experience, and the ability to handle multiple projects simultaneously.

Benefits

Comprehensive compensation package

35% discount on services

Medical, dental, vision, and mental health benefits

Qualifications

• 2+ years experience in digital/direct marketing communications.
• Experience in telecommunications industry is an asset.
• Bilingual (French & English) communication required.

Responsibilities

• Develop and execute marketing communications strategy across various digital channels.
• Create detailed marketing communication briefs to meet campaign objectives.
• Manage multiple projects in a fast-paced environment.

Skills

Excellent written communication

Excellent verbal communication

Digital marketing communications

Project management

Education

Degree/Diploma in Business, Marketing or related discipline

Tools

Salesforce Marketing Cloud

Salesforce Dot Com

Job description

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At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.

We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

Reporting to the Sr. Manager, CRM Communications, the CRM Communications Specialist will act as project manager in overseeing and executing digital and direct marketing communication campaigns. In this collaborative position, you will work in close partnership with our internal partners in marketing, product, network, brand and legal as well as with our external creative and media agencies. You will besupporting your own portfolio, managing upsell marketing campaigns for Bell Consumer and bringing your marketing projects and briefs to life!

Key Responsibilities

• Develop and execute marketing communications strategy across email, SMS/MMS, paid digital media including programmatic display, paid social and paid search, and across owned digital properties
• Create detailed marketing communication briefs that will reach campaign objectives
• Manage multiple projects simultaneously in a fast-paced environment
• Champion the digital experience in self serve (MyBell), understand how it impacts campaign performance across various portfolios
• Partner with the data science teams in defining customer segmentation and business requirements for each campaign
• Ensure Bell Consumer advertising accurately communicates our products, offers, network superiority and key device features – from the legal, pricing, network and product perspectives
• Build and maintain strong relationships with all levels of internal stakeholders and external agency partners

Critical Qualifications

• 2+ years of experience in digital/direct marketing communications, with a degree/diploma in Business, Marketing and/or a related discipline
• Salesforce Marketing Cloud and Salesforce Dot Com experience is an asset
• Excellent written and verbal communication skills
• Experience within the telecommunications industry is an asset
• In the course of their duties, this person will be required to interact with French & English speaking stakeholders across Canada

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Adequate knowledge of French is required for positions in Quebec.

Additional Information:

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [e-mail] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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