Social Media Specialist - LOCAL Public Eatery

Joey Restaurant Group; Vancouver; Hybrid; CAD 50,000 - 68,000; Full time

Benefits offered by this job

Extended health

Dental

Life insurance

Long-term disability

AD&D

Leadership development

Restaurant discounts

Job summary

JOEY Restaurant Group is seeking a Social Media Specialist to lead LOCAL Public Eatery’s presence across Instagram and TikTok from our Vancouver office. You will shape social strategies, influencer partnerships, and community engagement to extend the brand’s reach and credibility.

You will own content calendars, collaborate with Marketing/Creative teams, and guide creator programs to deliver compelling, on-brand content that resonates with hospitality audiences.

Qualifications

• 3+ years in social media, influencer marketing, or digital marketing.
• Proven experience managing creators or influencer partnerships.
• StrongTikTok and Instagram knowledge with trend intuition.
• Ability to capture and edit social-first content.
• Strategic thinking aligned to brand and business goals.
• Data fluency with performance metrics.
• Excellent communications and relationship-building.
• Hospitality experience preferred.
• Marketing or digital media education.
• Familiarity with Adobe Suite, CapCut, Canva.

Responsibilities

• Own and evolve LOCAL Public Eatery’s social media strategy across Instagram and TikTok.
• Develop content calendars and posting strategies balancing campaigns with real-time content.
• Collaborate with Marketing, Creative, Culinary, Bar and People + Culture.
• Capture, create and edit social-first content reflecting the brand voice.
• Identify, vet and manage creators and influencer partnerships.
• Develop scalable creator programs and manage timelines and deliverables.
• Lead day-to-day community management and brand presence in culture.
• Track performance and translate insights into actionable optimizations.
• Test, learn and drive engagement and real-world impact.

Skills

Social media

Influencer marketing

Content strategy

Analytics

Education

Marketing education

Tools

Adobe Suite

CapCut

Canva

Job description

JOEY Restaurant Group is looking for a Social Media Specialist to lead how LOCAL Public Eatery shows up across social platforms and within culture through content, creators, and community. This role goes beyond content creation. You will own the development and execution of social strategies across brand and Employment Brand, while building and managing a network of creators and influencers that extend our brand reach, relevance, and credibility.This is an in-office role based in Vancouver, BC.

Annual Compensation Range

$50,000 – $68,000 / year

The salary range is dependent on skill and work experience.

Responsibilities

Social Strategy & Channel Ownership

• Own and evolve LOCAL Public Eatery’s social media strategy across Instagram and TikTok, ensuring alignment with brand, business, and campaign priorities
• Develop and manage content calendars and posting strategies that balance planned campaigns with real-time, reactive content
• Partner with Marketing, Creative, Culinary, Bar and People + Culture to align social and creator efforts with broader business priorities

Content Creation & Creative Execution

• Capture, create and edit social-first content (photo + video) that reflects the LPE brand voice and aesthetic
• Collaborate with Creative and Marketing teams to bring campaigns and brand moments to life on social
• Contribute to shoots and campaign planning, ensuring content isoptimizedfor social channels
• Bring forward ideas proactively: new formats, partnerships, and ways to show up that move the brand forward

Influencer & Creator Management

• Identify,vetand build relationships with creators and influencers aligned with LPE's brand and audience
• Own outreach, negotiation, and coordination of creator partnerships and collaborations
• Develop scalable creator programs (e.g., always-on partnerships, event-based activations, seeding strategies)
• Manage deliverables, timelines, and performance expectations for all creator partnerships
• Ensure creator content aligns with brand standards whilemaintainingauthenticity

Community & Brand Presence

• Lead day-to-day community management, including DMs, comments, and engagement with followers and creators
• Activelyparticipatein culture and inject the brand into trending social conversations: engaging with relevant brands, creators, and trends to build brand presence
• Monitor sentiment and surface insights from the community to the broader team

Performance, Insights & Optimization

• Track and analyze social and creator performance (engagement, reach, growth, creator ROI, etc.)
• Translate data into clear insights and recommendations to improve content, partnerships, and strategy
• Test and learn continuously andidentifywhat drives both engagement and real-world impact

Requirements

• Experience: 3+ years in social media, influencer marketing, or digital marketing (hospitality, lifestyle, or agency experience preferred)
• Creator & Influencer Expertise: Proven experience managing creators or influencer partnerships (outreach, negotiation, execution, measurement)
• Social & Cultural Awareness: Deep understanding of TikTok and Instagram, with a strong instinct for trends, creators, and cultural moments
• Creative Execution: Ability to capture and edit compelling, social-first content
• Strategic Thinking: Understands how content and creators ladder up to brand and business goals
• Data Fluency: Comfortable using performance data to guide decisions and improve results
• Relationship BuilderStrong communicationskills and ability to build authentic relationships with creators and partners
• Passion for Hospitality: Genuine interest in people, experiences, and culture
• Bonus -Thesearen’trequirementsbut if you have them,don’thold back on mentioning them.

• Hospitality experience

• Marketing or digital media education

• Familiarity with Adobe Suite, CapCut, Canva, and/or other animation and editing software

Benefits

• Extendedhealth,dental,lifeinsurance,long-termdisability, AD&D
• Ongoing Leadership Development Courses
• Enjoy 50% offfood &beverage at any JOEY Restaurants, LOCAL Public Eatery, SALTLIK or Earls Restaurantslocation (some restrictions apply)
• Pursue personal and professional development through a Coaching Partnership. Being paired with a coach will giveyouongoing support and feedback so that youcanpursue your life goals
• Industry partner incentives
• Referral bonus programs

This is about you. Your attitude, passion, and potential. When you join our corporate office team, you can expect to be a part of something big. Whether in Finance, Marketing, Payroll,ITor Design, you will find yourself working alongside the industry’s best talent. As individuals, we are ambitious and driven,curiousand engaged. Together, we are a high-performing team committed to each other’s development and growth, and the success of over 50 Restaurant locations throughout North America.

What does this meanforyou? Itmeansifyou'relooking for a place to meet your potential,we'dlike to meet you. Your journey starts here.

JOEY Restaurant Groupis an Equal Employment Opportunity Employer. We thank all candidates for their time and interest in working at JOEY Restaurant Group, however, only candidates under consideration for opportunities with JOEY Restaurant Group will be contacted toparticipatefurther in this process.

JOEY Restaurant Groupprovidesreasonableaccommodationsupon request to those applicants and employees who needthem.