PR and Partnerships Coordinator

Knix; Toronto; On-site; CAD 45,000 - 70,000; Full time

Job summary

An innovative apparel brand is seeking a PR and Events Specialist to enhance its communications strategy. This role involves collaborating with PR agencies, managing influencer partnerships, and executing impactful events. Ideal candidates will thrive in a fast-paced environment, possess strong communication skills, and have a keen understanding of media landscapes in Canada and the US. Join a purpose-driven team that empowers individuals to be unapologetically free and make a significant impact in the intimate apparel industry.

Qualifications

• 1-2 years of PR agency or in-house experience required.
• Proficiency in Cision and Microsoft Suite essential.

Responsibilities

• Support execution of ambassador and influencer programs.
• Monitor press coverage and competitor activity.

Skills

PR agency experience

Influencer relations

Time management

Problem-solving

Communication skills

Media landscape understanding

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Cision

Microsoft Suite

Job description

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and engaged community, we empower people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are recognized globally as an innovator within the apparel space. We reach over 3 million customers through our online stores, retail locations across North America, wholesale, and channels like Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products, and brands Knix and Kt by Knix. Join us if you are seeking a purpose-driven and authentic career!

The PR and Events Specialist supports the development and implementation of Knix’s communications strategy. This role requires attention to detail and awareness of current news, trends, and pop culture. The specialist will work closely with agency partners and key brand stakeholders to amplify product launches and brand initiatives across North America, including managing partnerships, fostering relationships, event management, and positioning the brand as a leader in the DTC intimates category.

About You

• Collaborative, working well with others while focusing on strategic results.
• Creative and logical in problem-solving and decision-making.
• Informed about current events, social media trends, and pop culture.
• Strong time management skills to handle multiple priorities in a fast-paced environment.
• Proactive, positive, and inspired by Knix’s mission.

The Opportunity

• Partner with the Senior Manager of PR and collaborate with North American PR agencies for flawless execution of the communications plan.
• Support administration and execution of ambassador and influencer programs, including communication, seeding, tracking, and reporting.
• Assist in developing pitch materials, messaging, and press releases.
• Coordinate seeding opportunities with press, partnerships, and influencers.
• Work with Operations to ensure timely product seedings.
• Build press relationships and vet partnership and award opportunities.
• Handle inbound press and sample requests in collaboration with PR agencies.
• Monitor press coverage and competitor activity, reporting internally.
• Support crisis management efforts.
• Assist with schedules, budgets, and vendor outreach.
• Provide onsite support for vendor coordination and events.
• Create event recaps and post-mortems.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 1-2 years of PR agency or in-house experience.
• Proficiency in Cision and Microsoft Suite.
• Experience with influencer relations and brand partnerships.
• Understanding of media landscapes in Canada and the US.
• Experience negotiating contracts and agreements.
• Excellent time management and stakeholder accountability.
• Ability to vet press and partnership opportunities aligning with company values.
• Critical thinking, subject matter expertise, and problem-solving skills.