Manager - Bilingual (PR and Influencer) Toronto, Ontario, Canada

Golin; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An innovative public relations agency is on the lookout for a dynamic Bilingual Account Manager to join their Toronto team. This role offers the opportunity to lead strategic campaigns, build strong client relationships, and enhance brand visibility across diverse media platforms. With a focus on creativity and data-driven strategies, you will thrive in a collaborative environment that values your insights and expertise. Join a forward-thinking agency recognized for its excellence and commitment to impactful storytelling, where your contributions will shape the future of public relations in Canada.

Qualifications

• 3+ years in PR agency account management with proven leadership.
• Strong media relations and storytelling skills.

Responsibilities

• Manage client relationships and execute PR campaigns.
• Develop media strategies and create compelling content.

Skills

Bilingual in French and English

Account management

Client leadership

Media relations

Strategic thinking

Social media expertise

Budget management

Excellent writing skills

Education

Bachelor’s degree

PR certificate

Job description

We have recently become aware that individuals not associated with Golin have fraudulently used our name – to solicit applications for fake jobs, to conduct fake job interviews and to make fake job offers. Any request to schedule an interview and any bona fide offer of employment will only come from an authorised representative of Golin with an email [e-mail].

We urge you to be careful when sharing your personal information and to be aware of scams involving fake job postings and job offers.

Golin Toronto is currently searching for a Bilingual (English/ French) Account Manager in its Toronto office.

Who We Are:

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Our roster includes many of the largest consumer brands in the world. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. We Go All In, in everything we do. We're especially committed to Go All In for our people.

With best-in-class work that has earned worldwide attention and awards, including the 2024 SABRE Best Large Agency of the Year, 2024 PRovoke Media Best Large Agency to Work For, and 2024 PRWeek U.S. Agency of the Year, there is no better time to join an agency redefining the role of PR and helping companies create change that matters.

Our expertise ranges from brand-building and cutting-edge campaigns, to corporate reputation, advocacy and consumer insights. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Under Golin’s G4 Model, this role is a hybrid Cata-Connector — a powerful fusion of ourCatalystandConnector.

As a Catalyst, you are:

A strategic account leader and trusted client partner who thrives on driving the execution of campaigns and delivering standout results. You anticipate client needs before they arise, elevate client service standards, and energize the broader team to consistently exceed expectations. You’re a seasoned PR expert with a passion for brand storytelling, innovation, and execution in a fast-paced, ever-evolving environment.

As a Connector, you are:

A relentless powerhouse with sound understanding of Canada’s national media and influencer landscape. Shaping stories to stand out among the thousands of pitches reporters receive every day and developing strong relationships on behalf of Golin. Golin Connectors have their finger on the pulse of cultural moments and real-time trends – turning these into compelling story angles and content opportunities.

What You’ll Do:

• Serve as the day-to-day client contact, building trust through strategic counsel and execution
• Manage multiple projects simultaneously from concept to completion
• Develop tactical plans aligned with strategic goals and generate new ideas proactively
• Lead client meetings, prepare materials, and provide follow-up communications
• Cultivate strong relationships with national media (including Quebec and French-speaking)
• Develop national media strategies (including French Canada) to enhance brand visibility across broadcast, radio, online, and print
• Create compelling traditional media materials and campaign assets including releases, pitches, backgrounders and briefing document (and manage French translations)
• Manage influencer marketing end-to-end from vetting to content review; manage French translations and review of French content
• Identify thought leadership opportunities and manage strategic partnerships
• Oversee media monitoring and performance reporting
• Execute brand events and consumer activations with planning, managing logistics and media/ influencer attendees, on-site support

Who You Are

• Bilingual in French and English (Must be able to review and translate English content into French – from media materials to social media content)
• A minimum of 3 years relevant and progressive account management experience in a PR agency setting (required) with demonstrated examples of day-to-day client leadership
• Bachelor’s degree and PR certificate from recognized University or College
• Experience working on direct-to-consumer programs (portfolio experience an asset)
• Proven creative and strategic thinker
• Full understanding of media and influencer landscape with existing relationships
• Experience counseling clients through challenging situations to provide solutions and best practices
• Budget management experience – the ability to create and manage client and program budgets in a responsible and detailed manner
• Ability to work independently and think proactively
• Ability to lead vs follow (can move projects along and be accountable for deliverables)
• Ability to remain flexible and adaptable to change
• Possess strong social media skills and channel expertise (Facebook, Instagram, etc.)
• Ability to develop and provide sound strategic council and build integrated social media plans
• Excellent writing, copy-editing and proof-reading skills
• Excel at verbal and written client, interpersonal and intra-team communications

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

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