Social Media Manager – Book Launch Canada

Twine; Edmonton; On-site; CAD 52,000 - 76,000; Full time

Job summary

Twine in Canada seeks a social media professional to edit, schedule, and publish content for the first edition of Canadians' Education Funding Guide. You will leverage existing assets, including Q&As, graphics, and email lists, to maximize reach and engagement.

The role focuses on publishing across Facebook, LinkedIn, and Instagram, monitoring performance, and contributing to SEO and email campaigns. Timely execution is essential, with posts going live by 30 September 2026.

Qualifications

• Proven experience managing social media campaigns for Canadian audiences.
• Strong understanding of Canadian culture, trends, and platforms.
• Proficiency in content editing, scheduling, and analytics tools.
• Experience with Facebook, LinkedIn, and Instagram publishing and reporting.
• Familiarity with SEO best practices and hashtag optimization.
• Ability to interpret analytics and provide actionable insights.
• Excellent written communication and attention to detail.
• Experience supporting email marketing campaigns.
• Comfortable working with cloud-based file sharing and collaboration tools.
• Availability to meet tight deadlines and deliver high-quality work on schedule.

Responsibilities

• Edit and adapt existing content for each social media platform and target audience
• Schedule and publish posts on Facebook, LinkedIn, and Instagram
• Monitor, report, and evaluate campaign performance using analytics tools
• Collaborate on SEO strategies and optimize drafted hashtags
• Support the execution of segmented email campaigns
• Ensure all initial launch posts are live by the specified deadline
• Manage and organize files via cloud storage for seamless workflow

Skills

Social media management

Canadian audience understanding

Content editing

Analytics tools

SEO awareness

Email marketing

Tools

Hootsuite

Buffer

Sprout Social

Job description

This role is focused on supporting the launch and ongoing promotion of the first edition of Canadians' Education Funding Guide, a Canadian non-fiction, self-help, and personal-finance book. The position requires a social media professional with a deep understanding of Canadian culture and digital trends to edit, schedule, and publish content across Facebook, LinkedIn, and Instagram. The successful candidate will leverage existing assets, including over 60 Q&As with graphics, segmented email lists, and established social profiles, to maximize reach and engagement. The role also involves monitoring campaign performance, providing input on SEO and hashtags, and supporting email marketing initiatives. Timely execution is essential, with initial posts required to go live by 30 September 2026.

Deliverables

• Edit and adapt existing content for each social media platform and target audience
• Schedule and publish posts on Facebook, LinkedIn, and Instagram
• Monitor, report, and evaluate campaign performance using analytics tools
• Collaborate on SEO strategies and optimize drafted hashtags
• Support the execution of segmented email campaigns
• Ensure all initial launch posts are live by the specified deadline
• Manage and organize files via cloud storage for seamless workflow

Requirements

• Proven experience managing social media campaigns for Canadian audiences
• Strong understanding of Canadian culture, trends, and digital platforms
• Proficiency in content editing, scheduling, and analytics tools
• Experience with Facebook, LinkedIn, and Instagram publishing and reporting
• Familiarity with SEO best practices and hashtag optimization
• Ability to interpret analytics and provide actionable insights
• Excellent written communication and attention to detail
• Experience supporting email marketing campaigns
• Comfortable working with cloud-based file sharing and collaboration tools
• Availability to meet tight deadlines and deliver high-quality work on schedule

About Twine

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