Social Media Manager – Salon Chain (Part-Time)

Twine; Toronto; On-site; CAD 28,000 - 44,000; Part time

Job summary

Twine is seeking a part-time Social Media Manager to elevate the online presence of a leading salon group with 42 locations across Ontario. This on-site role based in Toronto focuses on creating, editing, and publishing engaging weekly content that highlights services, atmosphere, and community.

The ideal candidate brings creativity, strong organization, and a deep understanding of social media trends to drive audience engagement and brand awareness across Instagram, Facebook, and TikTok, with

Qualifications

• Proven experience in social media content creation, preferably within the beauty, lifestyle, or retail sectors.
• Proficiency in video production, editing software (e.g., Adobe Premiere Pro, Final Cut Pro), and graphic design tools (e.g., Canva, Photoshop).
• Strong copywriting skills and understanding of platform-specific best practices.
• Ability to work on-site in Toronto and travel between salon locations as needed.

Responsibilities

• Develop and execute a weekly content calendar tailored to the salon industry.
• Capture, edit, and produce high-quality videos and images on-site at various Toronto locations.
• Write compelling captions and schedule posts across major platforms (Instagram, Facebook, TikTok).
• Monitor engagement, respond to comments, and foster an active online community.
• Collaborate with salon staff to highlight services, promotions, and customer experiences.
• Track analytics and report on content performance to inform future strategies.

Skills

Social media content creation

Video production

Copywriting

Brand awareness

Community management

Tools

Adobe Premiere Pro

Final Cut Pro

Canva

Photoshop

Job description

Join a dynamic salon group as a part-time Social Media Manager, responsible for elevating the online presence of a leading chain with 42 locations across Ontario. This on-site role in Toronto focuses on creating, editing, and publishing engaging weekly content that showcases the brand’s services, atmosphere, and community. The ideal candidate will bring creativity, organization, and a deep understanding of social media trends to drive audience engagement and brand awareness.

Deliverables

• Develop and execute a weekly content calendar tailored to the salon industry.
• Capture, edit, and produce high-quality videos and images on-site at various Toronto locations.
• Write compelling captions and schedule posts across major platforms (Instagram, Facebook, TikTok).
• Monitor engagement, respond to comments, and foster an active online community.
• Collaborate with salon staff to highlight services, promotions, and customer experiences.
• Track analytics and report on content performance to inform future strategies.

Requirements

• Proven experience in social media content creation, preferably within the beauty, lifestyle, or retail sectors.
• Proficiency in video production, editing software (e.g., Adobe Premiere Pro, Final Cut Pro), and graphic design tools (e.g., Canva, Photoshop).
• Strong copywriting skills and understanding of platform-specific best practices.
• Ability to work on-site in Toronto and travel between salon locations as needed.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Up-to-date with the latest social media trends, algorithms, and content formats.
• Availability for part-time, contract-based work.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

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