Social Media Manager

Insight Global; Vancouver; On-site; CAD 70,000 - 110,000; Full time

Job summary

Insight Global is seeking a Social Media Manager to lead a portfolio of entertainment-focused social channels across TikTok, Instagram, Facebook, and Snapchat, supporting major film studios, television brands, and entertainment properties.

This role drives audience growth, engagement, monetization, and brand strategy while leading a team of Social Media Leads and Channel Managers, partnering with enterprise clients, platform representatives, and internal content teams to execute scalable social

Qualifications

• 4+ years of experience in social media strategy, content management, or digital audience growth.
• 3+ years of people leadership experience, including managing social media professionals or team leads.
• Strong relationships with partner teams at TikTok, Meta (Instagram/Facebook), and Snapchat.
• Proven success growing audiences and driving monetization through Facebook and Snapchat revenue programs.
• Deep understanding of social platform algorithms, content formats, audience development, and monetization strategies.

Responsibilities

• Develop and execute social media growth, engagement, and monetization strategies across TikTok, Instagram, Facebook, and Snapchat.
• Own portfolio performance metrics including audience growth, watch time, retention, engagement, revenue, and RPM optimization.
• Build and maintain relationships with platform partner teams at Meta, TikTok, and Snapchat to secure early feature access, monetization opportunities, and platform support.
• Lead strategic content planning, publishing priorities, and content packaging initiatives across entertainment-focused brands.
• Manage and mentor Social Media Leads and Social Channel Managers, providing coaching, feedback, and performance guidance.
• Present social strategy, performance insights, and monetization plans to senior stakeholders and enterprise clients.
• Partner with creative teams, editors, designers, and freelancers to ensure content aligns with brand standards and business objectives.
• Support new business efforts by serving as the subject matter expert for social strategy, monetization forecasting, and platform best practices.
• Monitor platform trends, algorithm changes, and policy updates to proactively adapt portfolio strategies.
• Ensure compliance with content rights, licensing agreements, platform policies, and brand safety standards.

Skills

Social strategy

Audience growth

Team leadership

Monetization

Platform partnerships

Analytics

Content planning

Content rights/licensing

Tools

ClickUp

Job description

Job Description

Insight Global is seeking a Social Media Manager to join a leading digital media and technology organization focused on helping creators, media companies, and brands grow audiences and revenue through digital content. This individual will serve as the strategic leader for a portfolio of entertainment-focused social media channels across TikTok, Instagram, Facebook, and Snapchat, supporting major film studios, television brands, and entertainment properties.

This role is responsible for driving audience growth, engagement, monetization, and brand strategy across multiple social platforms. The Social Media Manager will lead a team of Social Media Leads and Social Channel Managers while partnering directly with enterprise clients, platform representatives, and internal content teams to execute scalable social growth strategies. The ideal candidate has deep expertise in social media monetization, established relationships with major social platforms, and experience leading high-performing teams in a fast-paced media environment.

Day-to-Day Responsibilities

• Develop and execute social media growth, engagement, and monetization strategies across TikTok, Instagram, Facebook, and Snapchat
• Own portfolio performance metrics including audience growth, watch time, retention, engagement, revenue, and RPM optimization
• Build and maintain relationships with platform partner teams at Meta, TikTok, and Snapchat to secure early feature access, monetization opportunities, and platform support
• Lead strategic content planning, publishing priorities, and content packaging initiatives across entertainment-focused brands
• Manage and mentor Social Media Leads and Social Channel Managers, providing coaching, feedback, and performance guidance
• Present social strategy, performance insights, and monetization plans to senior stakeholders and enterprise clients
• Partner with creative teams, editors, designers, and freelancers to ensure content aligns with brand standards and business objectives
• Support new business efforts by serving as the subject matter expert for social strategy, monetization forecasting, and platform best practices
• Monitor platform trends, algorithm changes, and policy updates to proactively adapt portfolio strategies
• Ensure compliance with content rights, licensing agreements, platform policies, and brand safety standards

Skills and Requirements

• 4+ years of experience in social media strategy, content management, or digital audience growth
• 3+ years of people leadership experience, including managing social media professionals or team leads
• Strong relationships with partner teams at TikTok, Meta (Instagram/Facebook), and Snapchat
• Proven success growing audiences and driving monetization through Facebook and Snapchat revenue programs
• Deep understanding of social platform algorithms, content formats, audience development, and monetization strategies
• Experience presenting performance metrics, growth strategies, and business recommendations to executive stakeholders or enterprise clients
• Strong analytical mindset with experience using performance data to drive business decisions
• Experience working with entertainment, television, film, or studio-owned content
• Understanding of content rights management, licensing, and intellectual property considerations
• Experience with project management tools such as ClickUp or similar platforms
• Familiarity with AI-assisted content workflows and content optimization tools
• Background working within digital media companies, content studios, or platform partnership organizations

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].