Social Media Manager

Dexian; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing agency is seeking an experienced Social Media Manager for a hybrid role in Toronto. This position involves developing, executing, and optimizing social media strategies across major platforms. The ideal candidate should have over 3 years of experience in social media management, strong project management skills, and proficiency in tools like Sprinklr and Hootsuite. The role offers collaboration with internal and external partners to drive marketing initiatives.

Qualifications

• 3+ years of experience in social media management is required.
• Strong understanding of major social platforms and online marketing.
• Excellent writing, editing, and communication skills are essential.

Responsibilities

• Develop and execute results-driven organic and paid social media strategies.
• Manage paid social campaigns end-to-end, including planning and execution.
• Analyze performance metrics, user engagement, and provide optimization recommendations.

Skills

Social media management

Online marketing

Project management

Writing and editing

Education

Post-secondary degree

Tools

Sprinklr

Hootsuite

Sprout Social

Job description

We are looking for candidates with strong technical expertise to fill this role. Below are the details of the position:

💻 Mode of Job: Hybrid (2 or 3 daysb>

Overview

We are seeking an experienced Social Media Manager to support enterprise-level social media initiatives across major platforms. This role is responsible for developing, executing, and optimizing organic and paid social strategies while partnering closely with internal stakeholders and agency teams. The ideal candidate combines strong strategic thinking with hands‑on execution and data‑driven decision‑making.

You’ll join a collaborative, high‑performing team while maintaining ownership over key initiatives and campaigns.

Core Responsibilities

• Develop and execute results‑driven organic and paid social media strategies aligned with business objectives
• Manage paid social campaigns end‑to‑end, including planning, execution, optimization, and reporting
• Partner with internal stakeholders and external agencies on integrated marketing initiatives
• Provide subject‑matter expertise on social‑first, compliant, and engaging content
• Publish and manage content using social media management platforms
• Maintain consistent brand voice and standards across all social channels
• Create education and training materials to support social media programs and partners
• Manage logistics and real‑time content for live social media events
• Analyze performance metrics, user engagement, and campaign results; provide optimization recommendations
• Contribute to regular scorecards and performance discussions
• Ensure proper organization and storage of reports and records within shared knowledge repositories

Core Technical Skills

Required

• Post‑secondary degree
• 3+ years of experience in social media management
• Strong understanding of online marketing and major social platforms
• Hands‑on experience with social media management tools (e.g., Sprinklr, Hootsuite, Sprout Social)
• Experience with paid social platforms
• Excellent writing, editing, and communication skills
• Strong project management and multitasking abilities
• Detail‑oriented, customer‑focused, and highly organized
• Fluency in English

Preferred / Nice to Have

• Experience within the financial services industry
• Design or creative skills (e.g., video editing, content creation)

Soft Skills

• Strong stakeholder management and consultative approach
• Collaborative mindset with the ability to work independently
• Proactive problem solver with a data‑driven mindset

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status