TikTok Shop Growth Strategist

Power Digital Marketing; Canada; On-site; CAD 65,000 - 98,000; Full time

Job summary

Power Digital is seeking a Social Commerce Strategist to drive revenue through AI-enhanced affiliate and social commerce strategies across TikTok, Meta, and Amazon affiliate partnerships. You will oversee production and outreach, optimize social shops, and refine commission strategies based on GMV and engagement metrics, while serving as a client liaison.

The role requires adapting to industry trends, delivering actionable insights, and maintaining strong relationships with clients.

Qualifications

• 2+ years of experience in social media (agency experience preferred).
• Proficiency with TikTok Shop Seller Center and affiliate management tools.
• Experience managing affiliate and ambassador programs.
• Strong analytical skills to turn data into insights.
• Experience managing multiple clients across industries.

Responsibilities

• TikTok Shops & Affiliate Management: Execute a TikTok Shop affiliate strategy aligned with brand objectives and maximize partnerships and revenue.
• Affiliate Outreach and Onboarding: Manage messaging system and communities to foster partnerships.
• Commerce Optimization: Manage social commerce initiatives on TikTok and Meta to boost conversions and revenue.
• Data-driven Reporting and Analytics: Track GMV, response rate, program growth; develop forecasts and goals.
• Client Communication: Provide updates on performance, insights, and optimization recommendations.
• Continuous Learning and Innovation: Stay updated on trends and platform updates; explore new strategies for influencer campaigns and social commerce.
• Employ AI technologies to enhance processes.
• Utilize Power Digital's Nova ecosystem related to your department.

Skills

Social media strategy

Data analysis

Autonomous work

Account ownership

Client communication

TikTok Shop familiarity

Affiliate program experience

Tools

TikTok Shop Seller Center

Affiliate management system

Nova ecosystem

Job description

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

• Proficiency in spoken and written English at an advanced level is required for this role.

A Day In The Life

The Social Commerce Strategist plays a pivotal role in driving revenue and optimizing affiliate and social commerce strategies through data-driven, AI-enhanced processes. This position manages affiliate and social ambassador partnerships across platforms like TikTok, Meta, and Amazon affiliate, ensuring alignment with brand objectives and maximizing partnership profitability. Daily responsibilities include overseeing affiliate production and outreach, optimizing social shops, and refining commission strategies based on GMV and engagement metrics. In this fast-paced role, the Social Commerce Strategist also serves as a key client liaison, delivering actionable insights and recommendations to sustain and strengthen client relationships. Always forward-thinking, this strategist keeps pace with industry trends, continuously integrating innovative tactics to elevate social commerce results.

Responsibilities

• TikTok Shops & Affiliate Management: Execute a TikTok Shop affiliate strategy and/or social ambassdor aligned with brand objectives, focusing on maximizing partnerships and revenue, including daily affiliate outreach through the TikTok Shop Affiliate center
• Affiliate Outreach and Onboarding: Management of affiliate messaging system and discord communities to encourage ongoing partnerships that are mutually beneficial
• Commerce Optimization: Manage social commerce initiatives across platforms like TikTok and Meta, including the setup and continuous optimization of social shops to enhance conversions and drive revenue for clients
• Data-driven Reporting and Analytics: Track and report key metrics, including GMV, response rate, and program growth; provide affiliate commission strategies and analyze overall profitability. Develop forecasts and goals for clients based on historical data.
• Client Communication: Maintain clear and effective communication with clients, providing regular updates on campaign performance, insights, and recommendations for optimization to ensure client satisfaction and retention
• Continuous Learning and Innovation: Stay abreast of industry trends and platform updates, actively seeking out new opportunities and innovative strategies to enhance the performance of influencer campaigns and social commerce initiatives
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements

• 2+ years of experience in social media (agency experience preferred)
• Industry Expertise: Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies
• Proficiency in TikTok Shop Seller Center: Comfort and familiarity with navigating and utilizing the various TikTok tools within their commerce suite. Must have experience in the Affiliate management system
• Affiliate & Ambassador Program Experience: Understanding of the social ambassador ecosystem and proven experience in at least one sub-affiliate program; bonus points for Impact experience
• Client Variety: Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility
• Strong Analytical Skills: Ability to analyze campaign data effectively, derive actionable insights, and make data-driven decisions to optimize campaign performance and achieve client goals
• Commerce Management Experience: Previous experience managing social commerce initiatives, including setting up and optimizing social shops on platforms like TikTok and Meta, to drive revenue and conversions
• Performance Influencer Management: Demonstrated proficiency in managing influencer campaigns focused on driving specific performance metrics such as conversions, click-through rates, and ROI
• Autonomous Workflow Capability: Highly self-motivated and capable of working independently to develop, execute, and manage social media strategies while delivering exceptional results

Key Performance Indicators (KPIs)

• REP Goal of $26,0000
• Hitting within 15% of target forecast OR having key recommendations in place to hit goals
• Below 10% Client Churn Rate
• Understands all strategies of department and can execute on 100%
• Can navigate 100%+ difficult probing questions on performance

Most Important Things (MITs)

• Client Performance and Sentiment
• Autonomous workflow management and account ownership
• Department Support

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.