Social Media Manager

ChangeMakers; Halifax; On-site; CAD 60,000 - 70,000; Full time

Job summary

ChangeMakers is seeking a Social Media Manager to bring client strategies to life through thoughtful content, campaigns, and community connections. You will plan, coordinate, and publish across organic and paid social programs, collaborating with strategists, designers, and copywriters to deliver cross-platform campaigns.

The role emphasizes data-driven decision making, performance insights, and a proactive, entrepreneurial approach within a fast-paced, inclusive environment.

Qualifications

• 3–5 years of social media-specific experience, either client-side or at an agency.
• Familiarity with platforms including Facebook, X, Instagram, LinkedIn, Pinterest, TikTok, Snapchat.
• Strong writing skills and ability to adapt content to different brand voices.

Responsibilities

• Manage and implement organic and paid social media campaigns aligned with client strategies.
• Support social media audits by gathering platform data and identifying opportunities.
• Coordinate social media content from briefing to publishing and approvals.
• Collaborate with designers, copywriters, and other teams for cross-platform campaigns.
• Engage with communities by responding to followers and guiding conversations.
• Monitor performance using platform insights and tools like Databox and Agency Analytics.
• Develop performance reports translating data into actionable insights.
• Manage project resources and timelines to deliver quality work.
• Source and contract influencers per approved strategies.
• Research trends and opportunities to benefit clients.
• Communicate deliverables and status to clients and internal teams.
• Prioritize multiple clients and deadlines, escalating risks as needed.
• Contribute to new business pitches and after-hours crisis work when needed.
• Stay curious about new technologies and content formats.

Skills

Social media strategy

Content creation

Community engagement

Analytics & reporting

Paid social campaigns

Platform knowledge

Tool proficiency

Education

Bachelor’s degree or diploma in marketing/public relations/business

Tools

Databox

Agency Analytics

HeyOrca

Job description

As a Social Media Manager, you enjoy bringing social media strategies to life through thoughtful content, engaging campaigns, and meaningful community connections. You understand how to help clients show up across social platforms in ways that resonate with their audiences and support their business goals.

You value the importance of planning, collaboration, and performance insights. You will be responsible for managing and implementing organic and paid social media programs, coordinating content creation and publishing, engaging with online communities, and translating performance data into actionable recommendations. You’ll deliver high-quality work aligned with client strategies while staying curious about emerging platforms, trends, and best practices.

This role requires sound judgment, attention to detail, and a practical, entrepreneurial approach. You’ll demonstrate a proactive working style, make independent decisions, and adapt thoughtfully as situations evolve. Working closely with Social Media Strategists, creative teams, and account teams, you’ll deliver effective social media programs and improve client performance.

We operate in a fast-paced, agile environment, which means wearing many hats, being able to change direction quickly, and showing an eagerness to learn new technologies as the need arises. The role requires people who can prioritize, multitask, and deliver.

We expect people to live our values and role model inclusive behaviours in support of an inclusive workplace where all feel a strong sense of belonging.

What Are Your Responsibilities?

• Manage and implement organic and paid social media campaigns in alignment with approved client strategies.
• Support social media audits by gathering platform data, identifying meaningful takeaways, and helping uncover opportunities for improvement.
• Coordinate social media content from briefing and scheduling through approvals, feedback implementation, and publishing.
• Collaborate with Social Media Coordinators, Designers, Copywriters, and other teams to develop and deliver cross-platform campaigns.
• Manage social media communities by responding to followers, facilitating discussions, and engaging with audiences on behalf of clients.
• Monitor, track, and analyze social media performance using native platform insights and tools such as Databox and Agency Analytics.
• Develop performance reports that translate data into clear insights and recommendations aligned with client KPIs.
• Support the management of project resources and timelines, allocating time and budget appropriately to deliver quality work.
• Source, manage, and contract influencers in alignment with approved influencer campaign strategies.
• Research social media trends, platform updates, and best practices, and identify relevant opportunities for clients.
• Communicate clearly with clients and internal teams about deliverables, project status, and potential challenges.
• Prioritize work across multiple clients and deadlines, proactively identifying risks and escalating issues when needed.
• Contribute to new business pitches and support after-hours crisis work, as needed.
• Stay curious about new technologies, content formats, and opportunities to improve social media performance.

What Type of Qualities and Qualifications Should I Have?

Must Haves

• 3–5 years of social media-specific experience, either client-side or at an agency.
• Familiarity with social media platforms including Facebook, X, Instagram, LinkedIn, Pinterest, TikTok, and Snapchat.
• Strong writing skills and the ability to adapt content to different brand voices and tones.
• Experience managing social media content, campaigns, and communities.
• Familiarity with social media management platforms such as HeyOrca.
• Strong organizational and project management skills, with the ability to prioritize competing deadlines and deliver quality work.
• A collaborative approach and the ability to communicate clearly with clients and internal teams.
• Sound judgment, attention to detail, and the ability to work independently while knowing when to seek guidance.

Nice to Haves

• A bachelor’s degree or diploma in marketing, public relations, business, or a related field.
• Understanding of keyword research.
• Industry certifications such as Meta Blueprint, Meltwater Academy, Google Marketing Program, or Pinterest Academy.

The Canada base salary range for this position is $60,000–$70,000. Our salary ranges are determined by job and level. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location.

AI Use

We may use artificial intelligence (AI) tools to support our hiring process. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Our goal is to offer a role you love within a workplace you’re proud to contribute to each day. To learn more about who we are, visit our careers page.

About ChangeMakers

Transforming missions and markets.

We’re a strategy and communications firm built for what’s next. Whether navigating vision, growth, reputation, or urgent change, we help organizations see what others can’t, so they can lead boldly and thrive.

ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms—a commitment that enriches our company culture, the ideas we generate, and the quality of service we provide to our clients. We strongly encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and other historically marginalized groups.

If you require accommodation during the recruitment process, we will work with you to meet your needs in accordance with human rights and accessibility legislation.

At ChangeMakers, we understand that the ideal candidate may not meet every single requirement listed above. If you have relevant experience and a strong interest in the role, we encourage you to submit your application. We welcome creative thinkers and people who bring diverse lived experiences to our team.