Specialist, Paid Social

The Home Depot Canada; Toronto; Teletrabalho; CAD 65 000 - 85 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Access to Intelligent Change products

Flexible working hours

Remote setup

Resumo da oferta

The Home Depot Canada is seeking a Social Media Manager to lead our voice across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms. You will craft strategic content, manage a large monthly calendar, and collaborate with creators to produce inspiring visuals and copy that align with our mission.

This remote role favors candidates near Toronto and requires strong copywriting, analytics, and team collaboration skills to grow our audience and foster meaningful engagement.

Qualificações

• 3+ years of experience in social media management for lifestyle/wellness/mission-driven brands.
• Excellent copywriting and editing skills with emotive writing.
• Strong aesthetic sensibility and experience with visual creatives.
• Proficiency with Instagram, TikTok, and Pinterest; familiarity with scheduling tools.
• Deep understanding of social trends, analytics, and algorithm shifts.
• Highly organized, self-motivated, able to work independently with a remote team.
• Passion for personal growth, mindfulness, and our mission.
• Strong resource and people management skills.
• AI-native in content development and open-minded learner.

Responsabilidades

• Own and execute social media strategy across platforms.
• Create and manage a monthly content calendar with 100+ posts per week.
• Write and edit captions and microcopy reflecting the brand voice.
• Collaborate with video creators and editors for on-brand visuals and short-form video content.
• Engage with the community and respond to comments.
• Track performance metrics and inform content strategy.
• Partner with influencer and affiliate teams on campaigns and social features.
• Monitor wellness and lifestyle trends to keep content fresh.
• Oversee external freelance resources, budgets, and performance.

Conhecimentos

Social media mgmt

Copywriting

Visual storytelling

Platform proficiency

Analytics

Remote work

Team management

AI content

Brand alignment

Project mgmt

Ferramentas

Notion

CapCut

Figma

Later/Planoly/Iconosquare

Descrição da oferta de emprego

We’re looking for a Social Media Manager who’s not just fluent in content creation, but deeply aligned with our mission. You’ll be the voice of Intelligent Change across all social platforms, blending strategy, storytelling, and soul to grow our audience, deepen engagement, and inspire daily transformation.

Location:

This is a fully remote position open to candidates anywhere in the world. However, we have a strong preference for applicants based in or near Toronto, Canada.

Key Responsibilities

• Own and execute the social media strategy across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms.
• Create and manage a monthly content calendar aligned with product launches, brand themes, and community moments averaging 100+ posts per week across channels.
• Write and edit high-performing captions and microcopy that reflect our brand voice: inspiring, calm, intentional, and insightful.
• Collaborate with video creators and editors to produce beautiful, on-brand visuals and short-form video content.
• Engage with our community: respond to comments, and tagged stories with warmth and purpose.
• Track performance metrics weekly and monthly, using insights to inform future content and optimize growth.
• Partner with the influencer and affiliate marketing team on collaborations, campaigns, and social features.
• Monitor trends and conversations in the wellness, personal development, and lifestyle space to keep our content fresh and relevant.
• Managing external freelance resources, including overseeing workflow, budget, and performance.

Requirements

• 3+ years of experience in social media management, ideally within lifestyle, wellness, or mission-driven brands.
• Strong copywriting and editing skills—able to write short, impactful posts that connect emotionally.
• Excellent aesthetic sensibility and experience working with visual creatives.
• Proficiency with Instagram, TikTok, and Pinterest (bonus: experience with Notion, Figma Capcut, or scheduling tools like Later/Planoly/Iconosquare).
• Deep understanding of social trends, analytics, and algorithm shifts.
• Highly organized, self-motivated, and comfortable working independently with a remote team.
• Passion for personal growth, mindfulness, and the Intelligent Change mission.
• Strong resource and people management skills are required.
• AI-native in their content development and open minded learner

Flexible working hours and remote setup

Access to Intelligent Change products

Room to grow and evolve with a small, values-driven team

We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and supported. We believe that diversity in our workforce enhances our ability to serve our customers and fosters innovation and creativity.

We welcome applications from all qualified individuals, regardless of race, color, ethnicity, national origin, gender, gender identity or expression, sexual orientation, age, disability, marital status, or any other characteristic protected by law. Our hiring practices are based solely on qualifications, merit, and business needs. We encourage candidates from all backgrounds to apply and join us in building a more inclusive future.