Senior Social Strategist

Critical Mass; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

Critical Mass in Toronto seeks a Senior Social Strategist to lead organic social initiatives for key clients. You will mine complex data, translate insights into strategic playbooks, and develop compelling content concepts that drive real business results.

Collaboration and ownership are core, with emphasis on best practices across teams. The role requires strong communication, cross-functional coordination, and a proven track record of delivering strategic social campaigns.

Qualifications

• 4-6+ years in organic social media strategy and content development.
• Ability to translate data sets, research, and insights into actionable strategic direction.
• Deep expertise across major social platforms with platform-specific strategy.
• Strong strategic mindset with creativity to communicate ideas.
• Excellent organizational skills for multiple projects with attention to detail.
• Hands-on experience with social media management software (Sprout Social, Sprinklr, Hootsuite, Emplifi).
• Experience with social listening tools and competitive analysis platforms.

Responsibilities

• Develop comprehensive social audits, analyses, and strategic recommendations for integrated social strategies and playbooks.
• Define content pillars and platform-specific strategy guiding content development.
• Create documented strategic plans with clear roadmaps and tracking mechanisms.
• Collaborate with internal creative teams and external partners to translate strategy into organic content concepts.
• Provide strategic briefings and recommendations to clients with strong presentation skills.
• Coordinate cross-functionally to ensure strategic alignment and campaign cohesion.
• Manage ongoing social media operations including monthly reporting and content optimization.

Skills

Organic social strategy

Content development

Data analysis

Strategic thinking

Project management

Client-facing

Cross-functional collaboration

Tools

Sprout Social

Sprinklr

Hootsuite

Emplifi

Talkwalker

Brandwatch

Job description

As a Senior Social Strategist at Critical Mass, you'll be the strategic lead driving social initiatives for key organizational clients. The right candidate for this role will know how to mine complex data sets, then research and transform them into actionable strategic playbooks, while also understanding how to develop and execute strategic organic content concepts that drive real business results. You'll work in a collaborative, best-practice-focused environment where social expertise is celebrated and ownership is rewarded.

You Will:

• Develop comprehensive social audits, competitive analyses, and strategic recommendations that serve as the foundation for integrated social strategies and playbooks
• Define content pillars, themes, and platform-specific strategy that guides content development and social impact
• Create and document strategic plans with meticulous attention to detail, ensuring clear implementation roadmaps and rigorous tracking mechanisms
• Partner closely with internal creative teams and external partners to translate strategy into compelling organic content concepts
• Provide strategic briefings and recommendations to clients, demonstrating strong presentation and communication skills across stakeholder levels
• Coordinate cross-functionally with creative teams to ensure strategic alignment and campaign cohesion
• Manage ongoing social media operations including monthly reporting, performance briefings, and content optimization recommendations
• Utilize social listening tools and analytics platforms to inform strategy, manage community, and measure impact
• Support the maintenance and optimization of brand social accounts and content calendars in partnership with team members

You Have:

• 4-6+ years of demonstrated experience in organic social media strategy and content development with progressively increased responsibilities
• Proven ability to take complicated data sets, research, and insights and translate them into clear, actionable strategic direction
• Deep expertise across all major social platforms with a keen understanding of organic content nuances, best practices, and platform-specific content strategy
• Strong strategic mindset paired with the ability to work creatively: you can speak “creative” regardless of whether or not you’re making it
• Excellent organizational skills with the ability to manage multiple projects, create detailed plans, and follow through with precision and attention to detail
• Hands-on experience with social media management software platforms (Sprout Social, Sprinklr, Hootsuite, Emplifi, or equivalent)
• Experience with social listening tools and competitive analysis platforms (e.g. Talkwalker, Brandwatch)
• Demonstrated client-facing capabilities with the ability to communicate strategically and professionally with stakeholder groups
• Ability to work collaboratively across functions and to communicate effectively with creative teams and production partners

Salary Range: $80,000 - $100,000 CAD

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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