Social Media Manager

Specsavers; Burnaby; Hybrid; CAD 87,000 - 100,000; Full time

Job summary

Specsavers seeks a Social Media Manager to oversee the execution of social media strategies. This role focuses on content creation, community engagement, and performance analysis in a vibrant, hybrid work environment. Ideal candidates will have a strong background in communications and social media campaign execution, enhancing brand presence in the Canadian market.

Benefits

Generous vacation allotment and 1 paid volunteer day

1 extra paid day off around your birthday

Quarterly performance bonus

Healthcare spending account

Health and dental benefits effective on your first day

Qualifications

• 3-6 years’ experience developing and executing social media campaigns.
• In-depth knowledge of social media platforms.
• Ability to measure success and audit performance.

Responsibilities

• Develop and execute social media plans and campaigns.
• Create and manage engaging social media content.
• Enhance the company's reputation through strategic engagement.

Skills

Social media strategy development

Content creation

Community engagement

Project management

Data analysis

Creative direction

Education

College Degree/University Degree in Communications

Job description

Location: This hybrid role requires 3 days on-site at our Burnaby office and 2 days remote per week.

Salary: $87,000 - $100,000

Actual compensation within the range will be based on experience We also offer quarterly variable compensation package (bonus) + benefits

About Specsavers

Welcome to Specsavers - where we're not just about eyewear and eyecare, we're a purpose-driven organization committed to changing lives through better sight. As a certified Great Place to Work, we take pride in our optometrist-owned and -led business model, providing quality eyecare and affordable eyewear to Canadians across the country.

Our journey began 40 years ago in the UK, with visionary optometrists Doug and Mary Perkins. Today, we support over 2,700 healthcare businesses, passionately caring for more than 44 million patients and customers worldwide.

At Specsavers, we believe that access to quality eyecare should be a right, not a luxury. That's why we go above and beyond to transform the eyecare experience in Canada. With our advanced clinical equipment and an extensive range of affordable and high-quality eyewear, we're here to make a real difference in the lives of our customers.

But that’s not all - we're also dedicated to fostering a positive, inclusive and supportive work culture. We strive to create an environment where our partners thrive while benefiting from the collective support and resources of our dedicated teams.

If you're passionate about making a difference, providing incredible care, and being part of a values and purpose-driven organization, join us on our journey to revolutionize the way Canadians experience eyecare. Together, we can change lives through better sight.

About The Job

Specsavers Canada are looking for a proven Social Media Manager to join our growing team.

Overall Purpose Of The Role

Reporting to the Head of PR, the Social Media Manager contributes to the development of strategy and plans as well as executing of the social media program in the Canadian market. The Social Media Manager will cultivate communities and drive engagement with consumer and industry audiences.

Responsibilities

• Overseen by the Head of PR, participates in the development and execution of social media plans and campaigns for the organization with a strong emphasis on content creation and working with influencers
• Propose, develop, implement, test, and optimize social media and community-building tactics across popular social media platforms (Instagram, LinkedIn, Facebook, TikTok and Pinterest)
• Collaborate across the business to identify and leverage opportunities that enhance the company’s reputation on social media
• Create and manage engaging social media content for various platforms
• Provide social media and creative direction to the Canadian PR agency and manage the approval process
• Brief and collaborate with the global in-house creative agency to create social campaigns and additional assets
• Maintain knowledge of industry best-practices and new technologies. Recommend innovations that enhance operations or provide a competitive advantage
• Use data and analysis to measure success, audit performance and discover new opportunities
• Ensure that the social media program aligns with the Company’s D&I strategy. Provide social media strategy and support to the D&I committee
• Ensure that all social media adheres to Specsavers’ guidelines and relevant regulation and legislation
• Enhance Employer Brand with social media guidelines and tools to support our network of employees
• Provide social media counsel and recommendations to support Specsavers store partners and other departments, as requested
• Contribute to a culture of coordinated, harmonious and beneficial working practices and relationships, not only within the Marketing teams, but within the wider business in Canada and globally
• As an employee of a fast-growing company, the Social Media Manager will be assigned leading and supporting roles on short-term PR and marketing projects outside of social media that are within the employee’s skill set and with support of the broader PR and Marketing team, as needed.
  
  

Essential/Preferred Skills

• Holds a College Degree/University Degree or equivalent in Communications
• Is located in Vancouver/is willing to relocate to
• In-depth knowledge of best practices and social media skills across popular platforms and tools
• 3-6 years’ experience developing and executing highly effective social media campaigns
• Optical industry experience is an advantage
• Experience in Retail, Franchising, or related Industry
• Strong project management skills
• Ability to work across multiple deadlines and work cross functionally with multiple departments with a focus on collaboration at all levels
• Project-based budget management
• Strong attention to detail
• Ability to write and edit compelling copy for social and digital platforms
• Genuine passion for social media. A can-do attitude
• Understands best practices for social engagement during issues management
• Some experience with people management
  
  

Other Information

Ability to travel nationally

Our Fellow ‘Speccies’ Enjoy

• Generous vacation allotment and 1 paid volunteer day
• 1 extra paid day off around your birthday and an eyecare voucher every year
• RRSP matching
• Quarterly performance bonus
• Healthcare spending account
• Health and dental benefits effective on your first day
• Team and company social events
  
  

Behaviours We Value

• Collaborative: We work together as one Specsavers to deliver our purpose
• Curious: We question, explore, and seek out diverse perspectives to develop our knowledge and understanding
• Courageous: We challenge the status quo, we experiment with good ideas, and we are brave, bold, and fast in our decision making
• Compassionate: We care, support, and help each other
• Commercial: We treat money wisely and make decisions that are good for our customers, our partners, our people, and good for the long term
  
  

We hope that in applying with us, you value these things as well!

Our Hybrid Work Model

Be part of the dynamic culture! Our workplace thrives on a hybrid model, combining in-office collaboration and flexibility. Join us in office, three days a week to contribute, connect and excel in our vibrant environment.

Equal Opportunity Employer

At Specsavers, we are committed to fostering a diverse and inclusive workplace. We believe that a diverse team enriches our work environment and enables us to achieve our goals. We are an equal opportunity employer and encourage candidates of all backgrounds and abilities to apply. If you believe you can contribute to our mission and vision, we welcome your application, even if you don't meet every qualification listed. We value the unique skills and perspectives each individual brings to our team.

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