Social Media Intelligence Manager (HYBRID)

McCormick & Company, Incorporated; Mississauga; On-site; CAD 90,000 - 120,000; Full time

Job summary

McCormick Canada, a leader in the spice, seasoning, flavouring and specialty foods industry, seeks a Social Media Intelligence Manager to turn social listening data into actionable consumer insights across 20+ brands globally. You will drive strategic recommendations to inform product innovation, content ideas and marketing campaigns, working with cross-functional teams to deliver business impact.

The ideal candidate will have proven experience in social listening tools, strong storytelling, and

Qualifications

• Bachelor’s degree in marketing, communications or related field.
• 5+ years of experience with social listening, social insights and/or consumer research, preferably in CPG.
• Experience using Brandwatch or similar social listening platforms to generate consumer insights and strategic brand recommendations.
• Experience writing Boolean logic and query-based searches.
• Strong storytelling experience through creation and presentation of compelling PowerPoint decks.
• Strong understanding of social media landscape and digital analytics tools.

Responsibilities

• Leverage social listening tools to create timely research on consumer insights, marketplace trends and competitive analysis across all McCormick brands.
• Leverage findings to create meaningful, digestible recommendations and reports for key stakeholders.
• Establish a proactive process for sharing critical insights across the organization.
• Partner with cross-functional teams (SEO, social media, consumer affairs) to create robust reports showing a complete story.
• Provide post-campaign wrap-up reports demonstrating impact of marketing campaigns on consumer conversation and sentiment.
• Enable broader social listening capabilities across regions as part of the global marketing organization.
• Partner with business leads to understand objectives and priorities to enable more meaningful social listening reports.
• Manage relationship with our social listening tool, coordinating with support teams and leading contract discussions.
• Stay abreast of technologies and emerging solutions to advance social and digital analytics.

Skills

Social listening

Consumer insights

Storytelling

Analytics

Education

Bachelor’s Degree in Marketing, Communications or related field

Tools

Brandwatch

Job description

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MISSISSAUGA, ON, CA, L5S 1S7

McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry. Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada. McCormick Canada is part of the world leader in spice and seasonings, McCormick & Company Inc.

The Power of People is one of our five pillars. It has been the foundation for McCormick's success for decades. There is something inspiring about working at McCormick. We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values. Without our employees, our success is not possible. Our commitment to our customers, our consumers and our employees is unsurpassed.

Position Overview

The Social Media Intelligence Manager will leverage the power of social listening and analytics to identify consumer insights and evaluate marketplace opportunities for McCormick’s 20+ brands around the globe. They will mine through social listening data to create stories and meaningful, actionable insights to be shared with key stakeholders across both the consumer and flavor solutions business. They will have the power to inform new product innovation, content ideas and marketing campaigns that can drive the growth of the company.

Our ideal candidate has a proven experience using social listening tools to turn data into insights that are meaningful and digestible. They will be able to enhance McCormick’s social intelligence capability by uncovering powerful insights and setting new standards and processes to enable actions from their insights. A proven multi-tasker, the Social Media Intelligence Manager is comfortable handling multiple deadlines with delivering strong, consistent work.

Key Responsibilities

• Leverage social listening tools to create timely research on consumer insights, marketplace trends and competitive analysis across all McCormick brands
• Leverage findings to create meaningful, digestible recommendations and reports to be shared with key stakeholders
• Establish a proactive process for sharing critical insights and learnings across the organization
• Partner with other cross-functional teams (SEO, social media, consumer affairs), etc. to create robust reports that tell a complete story
• Provide post-campaign wrap-up reports that show the impact that our transformational marketing campaigns had on consumer conversation and sentiment
• Enable broader social listening capabilities across regions as part of the global marketing organization
• Strategic Partnership:
  • Partner with key business leads on both the consumer and flavor solutions business to understand the business objective and priorities to enable more meaningful social listening reports
  • Use insights to support teams on annual business plans and customer presentations
• Technologic Support
  • Manage relationship with our social listening tool, having ongoing touch bases with our support team and leading all contract discussions
  • Remain abreast of technologies and emerging solutions that will shape social and digital analytics. Bring forward new capabilities that will advance the ability to learn in this space

Qualifications

• Bachelor’s Degree in Marketing, Communications or related field

5+ years of relevant experience with social listening, social insights and/or consumer research. Preferably CPG

Experience using Brandwatch or similar social listening platforms to generate consumer insights and strategic brand recommendations

Experience writing Boolean logic and query-based searches

Strong storytelling experience though the creation and presentation of compelling PowerPoint decks

Strong understanding of the social media landscape, dynamic of consumer conversation, social best practices and digital analytics tools

Ability to work in fast-paced environment with complex data across multiple sources and brands

Detail-oriented, organized and deadline driven with ability to adapt in real time

Developed communication and diplomacy skills required to guide, influence, and convince others (internal and external)

Creative, innovative thinker who is not afraid to bring new ideas to the table

History of high performance.

Strong analytical and problem-solving skills.

Demonstrates a bias toward action.

Ability to resolve issues in a variety of complex situations.

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Throughout the selection process, accommodations for applicants with disabilities are available upon request. Please notify H.R. if required.

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.