Social Media Coordinator, Department of Digital Strategy

Laurentian University / Université Laurentienne; Greater Sudbury; On-site; CAD 45,000 - 60,000; Full time

Job summary

A leading university is seeking a Social Media Coordinator to enhance their digital strategy. The role involves creating and managing content across social media platforms, engaging with the community, and analyzing performance metrics. This position requires flexibility in hours and a strong understanding of marketing strategies. Ideal candidates will have a background in marketing or communications and experience with multimedia tools.

Qualifications

• One year of experience managing social media accounts.
• Two years of experience using multimedia design tools.

Responsibilities

• Creates and publishes social media content across various platforms.
• Manages social ad campaigns and engages with online communities.
• Generates reports on key performance metrics.

Skills

Emotional Intelligence

Interpersonal Skills

Creativity

Knowledge of Social Media Platforms

Education

Diploma or Bachelor's degree in Marketing

Diploma or Bachelor's degree in Communications

Diploma or Bachelor's degree in Multimedia Production

Tools

Canva

Premiere Pro

After Effects

Job description

Social Media Coordinator, Digital Strategy

Required Position

Responsibilities

Reporting to the Manager, Digital Strategy, the Social Media Coordinator contributes to Laurentian University’s social media strategy and day-to-day operations on a variety of platforms. The Social Media Coordinator will be responsible for creating, curating, and publishing content across our social media channels to support student recruitment and retention. Additionally, the coordinator will be responsible for managing social ad campaigns, engaging directly with our online communities, providing training, and reporting on key performance metrics. This role will require occasional work outside of regular business hours including some evenings and weekends.

• Creates, curates, and publishes social media content including video, images, and creative copy
• Appears on-camera in video and photos to create content for social media and the web
• Operate camera and related equipment to capture photos and video footage
• Creates and maintains a social media content calendar with input from stakeholders
• Regularly updates Laurentian University’s primary social media profiles
• Provides guidance and training to stakeholders across campus on social media platform best practices
• Supports creation of ad content and configuration for social ad campaigns
• Generates reports on key metrics for organic and paid social content
• Responds to social media comments and direct messages
• Captures and shares media assets from live events
• Fosters, supports, and grows the Laurentian social media coordinator community
• Occasionally work outside of regular business hours including some evenings and weekends
• Occasionally guide work study students; and
• Performs other duties as assigned.

Qualifications

• Diploma or Bachelor's degree in Marketing, Communications, Multimedia Production, or other similar field.
• One (1) year of experience successfully managing one or more social media accounts
• Two (2) years of experience using various multimedia design tools (i.e., Canva, Premiere Pro, After Effects, etc.)
• Strong emotional intelligence and interpersonal skills
• Knowledge of multiple social media platforms
• Positive attitude and strong interpersonal skills
• Ability to work in a fast-paced environment
• Suitable knowledge of online marketing strategies and tactics
• High level of creativity
• Comfortable working with analytical tools and data
• Possess ability and willingness to learn new skills and software tools
• Knowledge of university community and the student lifecycle would be an asset; and
• Ability to work fluently (verbal and written) in both official languages, French and English, is required.

THIS POSITION IS DESIGNATED AS ONE THAT REQUIRES A DIFFERENT WORK WEEK AND / OR HOURS OF WORK. UPON 4 WEEKS' NOTICE, THE WORK WEEK AND / OR HOURS OF WORK MAY BE CHANGED. THIS MAY INCLUDE EVENINGS AND / OR WEEKEND SHIFTS.

The official University hours of operation shall be from 9 : 00 a.m. to 4 : 30 p.m., Monday through Friday, during, and including, the months from September to April, and from 8 : 30 a.m. to 4 : 00 p.m Monday through Friday during and including May to August., amounting to thirty-three and three-quarter (33.75) hours per week.

Laurentian University has adopted a formal Policy on Flexible Work Arrangements, which supports remote work plans based on operational considerations. At Laurentian University, we recognize that work-life balance is essential for both personal well-being and professional success. Our policy offers employees some flexibility to better balance personal needs while maintaining effective service delivery.

Open until June 27, 2025 or sooner if a suitable candidate is found.

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