Social Media Coordinator

YMCA of Medicine Hat; Medicine Hat; On-site; CAD 22,000 - 31,000; Full time

Benefits offered by this job

Paid wellness days

Benefits package after 3-months"prob.

Free Health Plus Membership

2 weeks paid vacation after 3 months

1 week PTO after 3 months

Job summary

YMCA of Southeastern Alberta is seeking a Social Media Coordinator to manage our brand’s online presence in Medicine Hat and area. You will research audience preferences, create engaging content, measure web traffic and manage digital campaigns across Facebook, Instagram, LinkedIn, YouTube and more.

The role requires proficiency with Adobe Creative Suite, Canva, Meta Business Suite and Google/Twitter ads, plus strong writing skills. Join a values-driven team committed to community impact.

Qualifications

• Degree or Diploma in Graphic Design, Marketing, Web Design or equivalent.
• Evidence of a clear Police Information Check (Vulnerable Sector Search if applicable) within last six months.
• Must have a valid driver’s license with 2,000,000 liability coverage for business use.
• Proficiency with Adobe Creative Suite, Microsoft Office and Canva is required.
• Experience with Meta Business Suite, Google Ads and Twitter Advertising is expected.

Responsibilities

• Manage our brand’s online presence across platforms.
• Research audience preferences and create engaging content.
• Measure web traffic and provide analytics for campaigns.
• Create digital ad campaigns and optimize reach and efficacy.
• Write copy with strong grammar and clarity.
• Collaborate with the Marcomm team on branding initiatives.

Skills

Content creation

Brand awareness

Communication

Writing

Education

Graphic Design degree or diploma

Marketing degree or diploma

Web Design degree or diploma

Police check

Driver's license & liability coverage

Tools

Adobe Creative Suite

Microsoft Office

Canva

Meta Business Suite

Google Ads

Twitter Ads

Job description

Reports To: Marcomm Manager

Pay Grid: $19/hour

Department: Association Services

Hours: 30 hours/week

Our Culture:

YMCA of Southeastern Alberta strives to integrate our commitment to diversity and social

inclusion in all that we do. We believe that strong leadership is created through the sharing

of diverse experiences and perspectives. We actively seek candidates who embody these

principles and who reflect the many dimensions of the communities we serve. We are a

charitable organization that provides health and fitness opportunities, employment services,

licensed childcare, and various community programs in Medicine Hat, Redcliff, and Brooks.

When you work at the YMCA, you’ll play an important part in building strong, thriving

communities while positively impacting people’s lives. Join our team at the Y, a place where

everyone belongs — including you!

Our mission and core values are brought to life by our culture. In the Y, we strive to live our

cause of strengthening communities with purpose and intentionality every day,

demonstrating our values in action.

We do the right thing.

We are caring, respectful, honest, and responsible in all that we do.

We put people first.

We believe in each other – honouring our strengths, diversity, perspectives, and passions.

We do what we say we will do.

We lead by example.

We are courageous, speaking with conviction and always willing to listen and collaborate.

What qualifications are we looking for?

At the YMCA of Southeastern Alberta, we strive to ensure our employees are a good fit

based on their strengths, interests, and future goals.

The successful candidate will have the following:

Education/Certifications/Credentials/Professional Registration

• Have or are pursuing a Degree or Diploma in Graphic Design, Marketing, Web Design
• or equivalent
• Evidence of a clear Police Information Check (with Vulnerable Sector Search if
• applicable) within the last six months
• Must have a valid driver’s license with a class 07 automobile insurance coverage
• business use (or pleasure with occasional business use) and a minimum of
• $2,000,000 in liability coverage if required

Knowledge & Skills

• Proficiency in Adobe Creative Suite, Microsoft Office, and Canva required
• Proficiency in Meta Business Suite, Google Ads, Twitter Advertising required
• Photography and editing skills an asset
• Video Editing Skills is an asset
• Time management and organizational skills
• Ability to work effectively, efficiently, independently, and under pressure
• Strong writing, grammar, and spelling skills preferred

What does this role look like at the YMCA of Southeastern Alberta?

Reporting to the Manager of Communications and Marketing the Social Media Coordinator

responsible for managing our brand’s online presence, including but not limited to,

researching audience preferences, creating engaging content, measuring web traffic, and

The responsibilities and duties of this role will include but is not limited to:

Customer Service

• Be Committed to exceptional customer service and member engagement
• Have positive interactions with all members, public, and staff
• Represents the YMCA and the Association in a professional manner in internal and
• external forums

YMCA Values

• Demonstrate and promote a personal understanding of and appreciation for the
• mission, vision, and values of the YMCA and its programs and services
• Demonstrates appropriate behaviors in line with our Mission, Vision and Values as
• reflected in our YMCA competencies; takes a member focused approach to increase
• their understanding of programs offered across the Association.

Teamwork

• Work effectively within the events committee, contributing to its overall success by:
• Promoting the YMCA’s annual Y Connect Campaign
• Promoting and/or attending YMCA events
• Contributing to a positive and healthy workplace culture
• Other duties to assist the team, as assigned
• Attend all YMCA meetings as required
• Work with the Marcomm team to promote the YMCA association and achieve optimal
• collective results

Standards that Shine

• Achieve all quality standards and targets established under YMCA best practices and
• the YMCA’s Standards that Shine
• General cleaning as required around the facility
• Ensuring all staff are aware of Standards that Shine, and work with them to create a
• culture of excellence in adherence to guidelines and expectations outlined by the
• Standards that Shine.

Interpersonal/Communication Skills

• Communicate effectively with coworkers, supervisors, managers, and the senior
• leadership team
• Ensure workplace conflicts are resolved quickly, following YMCA policies and
• procedures

Quality of Work

• Oversee and manage posting for Facebook, Instagram, Twitter, Youtube, and
• LinkedIn
• Create and manage digital ad campaigns across various platforms, including
• delivering analytics to assess campaign success, and trouble shoot for optimum reach
• and efficacy.
• Post with the highest standard of clarity, accuracy, professionalism, and integrity.
• Know and execute current trends on social media platforms and algorithms. (e.g.,
• specifications and policies).
• Create videos and reels of all YMCA departments for social media.
• Attend special events and provide social media coverage as deemed necessary
• Work with Communications & Marketing Manager on brainstorming and creating
• Support Communications & Marketing Manager with writing/proofing copy for social
• media.
• Assist Communications & Marketing Manager in expanding, organizing, and
• maintaining the YMCA Photo Library

Compliance with Legislation and YMCA Policies and Procedure

• Adherence to the following at all times:
• YMCA Child Safeguarding and Operational Policies and Procedures
• Public health and safety regulations
• Occupational Health and Safety
• YMCA Brand Standards

Work Environment and Physical Demands

• Shared office space, located on the main floor
• Stairs to the basement, as needed to access storage, additional washrooms, and
• future staff room.
• Sitting at a desk and using a computer for most of the day.
• From time to time, may need to lift boxes of files weighing up to 20 lbs.
• May be exposed to all weather conditions when walking outside to/from bank or
• vehicle.
• May be exposed to all weather conditions when using vehicle for occasional business
• purposes (e.g., dropping a parcel off at the post office)

The Benefits to Joining our Team:

• Paid wellness days and benefits package after 3-month probationary period
• Paid Birthday and Employment Anniversary Date
• Free Health Plus Membership with 15% discount for family members
• 2 weeks paid vacation after 3 months prorated based on startdate
• 1 week of PTO after 3 months prorated based on startdate

Note on Applications

We have removed application instructions from this description in line with our refinement standards.