Social Media Coordinator

Culligan Water; Brantford; Hybrid; CAD 52,000 - 72,000; Full time

Benefits offered by this job

Dental care

Extended health care

Life insurance

Vision care

Employee assistance program

RRSP match

Paid time off

Paid holidays

Training

Direct Career Tracks: Office Manager /

Job summary

Culligan Water is seeking a traveling Content Creator to craft engaging content across Canada and expand our social footprint. The role combines content creation, scheduling, and performance analysis within a hybrid arrangement, with the ability to travel to branches nationwide.

You’ll collaborate with sales and operations, manage campaigns, and help drive brand engagement through compelling visuals and stories. Must be ready to travel 60% of the time in year one.

Qualifications

• Experience creating content for social media and brand assets.
• Strong written and visual storytelling abilities.
• Ability to manage multiple campaigns and deadlines.

Responsibilities

• Develop and publish high quality organic content across Google, Facebook, Instagram, and more.
• Lead planning of the internal social media calendar with monthly themes.
• Support digital operations through content scheduling and performance monitoring.
• Engage with customers across social channels to maintain a positive online presence.
• Evaluate social performance and provide KPI-driven insights and recommendations.
• Prepare comprehensive reporting on digital campaigns.

Skills

Content creation

Social media marketing

Brand alignment

Video & photo editing

Canva

Adobe Creative Suite

CRM systems

Microsoft 365

Cross-functional collaboration

Tools

Canva

Adobe Creative Suite

Salesforce

Job description

Want to get paid to travel Canada and create content for an iconic brand? Culligan is looking for a traveling Content Creator.

POSITION PROFILE

The Marketing Administrator is responsible for supporting and executing digital marketing initiatives, social media strategy, and sales enablement efforts across the organization. The Marketing Administrator plays a key role in enhancing Culligan’s digital presence, supporting local market growth, and maintaining strong customer engagement.

PRIMARY DUTIES AND RESPONSIBILITIES

• Develop and publish high quality organic content across Google, Facebook, Instagram, and additional social platforms, ensuring all visual and written assets align with brand standards and are consistently maintained across dealer locations.
• Lead the planning, management, and execution of the internal social media content calendar, including monthly themes, promotional initiatives, and community focused campaigns.
• Support digital operations through content scheduling, platform oversight, and performance monitoring to advance organizational engagement objectives.
• Manage customer interactions across all social channels, providing timely, professional responses to inquiries and comments to uphold a positive online reputation.
• Evaluate social media performance for organic and paid initiatives, delivering KPI driven insights and strategic recommendations to enhance engagement and conversion outcomes.
• Prepare comprehensive reporting on digital campaign
• Must be able to travel 60% of the time in first year of employment to capture local content to use for social media platforms.

Sales & Marketing Support

• Facilitate and host webinars for the sales team, serving as the primary resource for local social content planning, training, and best-practice guidance.
• Ensure full compliance with Culligan brand guidelines across all marketing and communication materials.
• Provide administrative support for local events, trade shows, and community partnerships, including logistics and administrative coordination.
• Maintain an organized inventory of printed marketing assets to support sales initiatives and field needs.
• Act as the central contact for sales literature development and ordering, ensuring accuracy, consistency, and timely delivery.
• Conduct market research to identify local sales opportunities and support lead-generation efforts.
• Provide sales and marketing support for area Sales Managers, driving the sales of Culligan products and services.
• Other related duties as assigned.

QUALIFICATIONS

• Foundational knowledge and proven experience of marketing principles, digital platforms, and customer engagement strategies.
• Demonstrated ability to produce clear, concise, and brand aligned written content.
• Strong organizational and project management skills with the capacity to manage multiple priorities and deadlines.
• Exceptional written and verbal communication abilities.
• Strong design sensibility with meticulous attention to detail.
• Proficiency across major social media platforms and familiarity with digital marketing best practices.
• Experience or strong working knowledge of Meta Ads Manager for paid social campaigns is highly advantageous.
• Proficiency with Canva, Adobe Creative Suite, or comparable design tools is considered an asset.
• Proven ability to adapt to shifting priorities, manage tight timelines, and operate effectively in a fast-paced environment.
• Demonstrated success collaborating with cross functional teams, including sales, service, and operations.
• Familiarity with CRM systems; Salesforce experience is a significant advantage.
• Strong proficiency with Microsoft 365, shared drives, and content management platforms.
• A proactive, solutions-oriented approach and a collaborative,

Other

• Position is a hybrid role. Minimum 1 day per week in our Cambridge, ON Head office.
• Travel to our branches across Canada on a ad hoc/as needed basis
• Drivers license and ability to drive to our locations within Ontario
• Able to lift boxes and marketing materials

PHYSICAL DEMANDS

• Sedentary physical demand level
• Hand and finger dexterity required
• Occasional standing and walking around the office required

  Other

  • Position is a hybrid role. Minimum 1 day per week in our Cambridge, ON Head office.
  • Travel to our branches across Canada on a ad hoc/as needed basis
  • Drivers license and ability to drive to our locations within Ontario
  • Able to lift boxes and marketing materials

  PHYSICAL DEMANDS

  • Medium strength –lifting of up to 40 lbs
  • Hand and finger dexterity is required
  • Movement – stooping/bending, stretching, twisting, and reaching from various heights

  We Offer

  • Compensation
    • Employee referral bonus
    • Annual performance review (potential pay increase)
  • Benefits
    • Dental care
    • Extended health care
    • Life insurance
    • Vision care
    • Employee assistance program
    • RRSP match (after three months)
  • Work/Life Balance
    • Monday through Friday
    • Paid time off
    • Paid holidays
  • Training
    • Paid Culligan training
  • Direct Career Tracks: We love to promote from within!
    • Office Manager
    • Sales Representative
    • Management
  • Additional Perks
    • Employee discounts
  • Supportive Workplace
    • Non-toxic work environment
    • Open door policy with management
    • Company lunches, dinners, and parties!

  Our Mission

  • As the leading quality water expert, Culligan is committed to help individuals, families and communities in need of clean, safe water.

  Our Values

  • Courage to do the right thing. We value and embrace diversity and respect every individual. We act ethically in our business practices, and we make sustainability a key focus of everything we do.