Social Content Strategist — AI-Enhanced IP Growth

Lever, Inc.; Toronto; Remote; CAD 55,000 - 60,000; Full time

Benefits offered by this job

Unlimited Paid PTO

Personal days

Flexible work environment

Montreal & Toronto offices

Remote work

Freestyle Fridays

Comprehensive insurance

Room to grow

Hybrid startup/stability

Job summary

HYPERMUSE Studio, part of Dulcedo Group, is seeking a content strategist to own the content strategy for established IP accounts on Instagram and TikTok, shaping how worlds and characters come to life online.

You will translate ideas into platform-ready content, test formats, and track trends, leveraging AI fluency as an asset while delivering creative integrity and measurable growth.

Qualifications

• 3+ years in social media or content strategy with proven growth results.
• Experience at an agency, creator economy, entertainment, or social-native brand.
• Deep understanding of Instagram and TikTok algorithms, trends, and culture.
• Ability to explain why content performed and turn insights into ideas.
• Analytical, performance-driven mindset with comfort using platform analytics.

Responsibilities

• Own content strategy for HyperMuse's IP accounts across Instagram and TikTok.
• Build content calendars and platform-specific plans for current and emerging platforms.
• Translate characters and storylines into content that resonates and is shared.
• Track trends and platform changes and act quickly on opportunities.
• Test hooks, formats, posting cadence, and storytelling structures.
• Analyze account and content performance and turn insights into actions.
• Write sharp creative briefs for HyperMuse's production team.
• Maintain momentum on each IP with independent problem solving.
• Collaborate with HyperMuse's AI artists and third-party IPs.
• Spot collaboration opportunities with creators, brands, and partners.

Skills

Social media strategy

Content growth

Instagram algorithms

TikTok trends

Analytics reporting

Hands-on execution

AI fluency

Creative instincts

Emerging formats

Job description

HYPERMUSE Studio, part of Dulcedo Group, is seeking a content strategist to own the content strategy for established IP accounts on Instagram and TikTok, shaping how worlds and characters come to life online.

You will translate ideas into platform-ready content, test formats, and track trends, leveraging AI fluency as an asset while delivering creative integrity and measurable growth.