Social Content Strategist

Lever, Inc.; Toronto; Remote; CAD 55,000 - 60,000; Full time

Benefits offered by this job

Unlimited Paid PTO

Personal days

Flexible work environment

Montreal & Toronto offices

Remote work

Freestyle Fridays

Comprehensive insurance

Room to grow

Hybrid startup/stability

Job summary

HYPERMUSE Studio, part of Dulcedo Group, is seeking a content strategist to own the content strategy for established IP accounts on Instagram and TikTok, shaping how worlds and characters come to life online.

You will translate ideas into platform-ready content, test formats, and track trends, leveraging AI fluency as an asset while delivering creative integrity and measurable growth.

Qualifications

• 3+ years in social media or content strategy with proven growth results.
• Experience at an agency, creator economy, entertainment, or social-native brand.
• Deep understanding of Instagram and TikTok algorithms, trends, and culture.
• Ability to explain why content performed and turn insights into ideas.
• Analytical, performance-driven mindset with comfort using platform analytics.

Responsibilities

• Own content strategy for HyperMuse's IP accounts across Instagram and TikTok.
• Build content calendars and platform-specific plans for current and emerging platforms.
• Translate characters and storylines into content that resonates and is shared.
• Track trends and platform changes and act quickly on opportunities.
• Test hooks, formats, posting cadence, and storytelling structures.
• Analyze account and content performance and turn insights into actions.
• Write sharp creative briefs for HyperMuse's production team.
• Maintain momentum on each IP with independent problem solving.
• Collaborate with HyperMuse's AI artists and third-party IPs.
• Spot collaboration opportunities with creators, brands, and partners.

Skills

Social media strategy

Content growth

Instagram algorithms

TikTok trends

Analytics reporting

Hands-on execution

AI fluency

Creative instincts

Emerging formats

Job description

Veuillez cliquer ici pour la version française

HYPERMUSE Studio is Dulcedo Group’s AI Image & Video studio, built to extend what our talent, creators, and brand partners can achieve when human vision is amplified by the best emerging technology.

Born from Dulcedo’s leadership at every major industry shift, HYPERMUSE is designed to deliver high-end, campaign-ready content with the speed and flexibility of AI - without compromising the values that define our business: consent, fairness, creative integrity, and trust. We don’t treat AI as a shortcut. We treat it as a new production advantage that is carefully directed, ethically structured, and built to protect the long-term value of the talent economy.

Our studio exists to solve real commercial problems for brands - unlocking new formats, new creative worlds, and new efficiencies - while ensuring that digital likeness and AI-generated assets are managed with rigorous standards. Every deliverable is shaped by experienced creative leaders and producers, because at Dulcedo, technology doesn’t replace taste. It scales it.

The Role At A Glance

You know the difference between a post that looks good and a post that travels, and you've proven it on accounts you've grown yourself. In this role, you'll own the content strategy for our established IP accounts across Instagram, TikTok, and whatever comes next. You bring the idea and the brief, and our AI production team brings it to life. There's real room here to test, to be bold, and to shape how original IP grows online, with Canada's largest multidisciplinary talent group behind you.

Your Role In Action:

• Own the content strategy for HyperMuse's established IP accounts, from positioning to day-to-day execution.
• Build content calendars and platform-specific plans for Instagram, TikTok, and emerging platforms.
• Translate characters, worlds, and storylines into content people share, not just scroll past.
• Track trends, formats, platform changes, and cultural moments, and act on them while they still matter.
• Test hooks, formats, posting cadence, and storytelling structures on an ongoing basis.
• Analyze account and content performance, and turn insights into clear next moves.
• Write sharp creative briefs and direction for HyperMuse's production team.
• Keep momentum on every IP, finding solutions independently rather than waiting on a large support structure.
• Bring your social and content thinking to HyperMuse's represented AI artists and third-party IPs.
• Spot collaboration opportunities with creators, brands, and partners across the Dulcedo network.

What You’re Bringing With You:

• You have 3+ years of experience in social media or content strategy, with a real track record of growing accounts. You have the results, and you can walk us through them.
• You've worked at an agency, in the creator economy, entertainment, or digital media, or at a social-native brand.
• You have a deep, current understanding of Instagram and TikTok algorithms, trends, and platform culture.
• You can explain why content performed and turn that insight into the next idea.
• You pair strong creative instincts with an analytical, performance-driven mindset.
• You're comfortable with platform analytics and performance reporting.
• You take a hands-on approach, preferring to build and ship rather than manage from a distance.
• You're obsessively online, naturally curious, and plugged into emerging formats and internet culture.
• AI fluency is an asset, but social and content expertise comes first.
• You have examples of accounts or content you've grown, with results, ready to share.

Soft Skills & HYPERMUSE DNA

• At HYPERMUSE, we look for more than just a CV - we look for energy.
• You’re known for your initiative, curiosity, and genuine drive to make things happen.
• Your positive attitude, collaborative spirit, and the way you uplift those around you are contagious.
• You thrive on new challenges, stay calm under pressure, and love the pace and excitement of a dynamic environment.
• You’re a true self-starter - passionate, gritty, and goal-oriented, someone who loves having projects, challenges, and milestones to work toward.
• In short, you’re driven, creative, and structured, someone who knows how to balance discipline, fun, and performance - 3 core pillars of HYPERMUSE culture.

Life at Dulcedo!

• Unlimited Paid PTO : Yes, really. Enjoy true work–life balance with the freedom to take the time you need, when you need it!
• 12 Monthly Personal Days : One extra day off every month to recharge and relax
• Flexible Work Environment : Minimal office attendance for those near our hubs, giving you room to adapt your schedule with ease.
• Montreal & Toronto Offices : Snacks, great vibes, and pet-friendly spaces. What more could you ask for?
• Remote Work : Ideal for our travellers, expats, and digital nomads who want to grow their career without staying in one place.
• Freestyle Fridays : We wrap up at 2:00 PM ET every Friday. Long weekends, every week.
• Comprehensive Insurance : Dental, vision, and medical coverage for you and your loved ones.
• Room to Grow : Take advantage of real internal mobility in a fast-growing company where “sky’s the limit” isn’t just a saying.
• The Best of Both Worlds : A vibrant startup spirit backed by 15+ years of experience and the stability of a well-established organization.

$55,000 - $60,000 a year

As an equal opportunity employer, we are committed to making sure everyone feels included, supported, and valued. Should you require any accommodations during the application process, please write to [e-mail] and we will adjust the process to your needs.