SEO Strategist, HVAC (Remote, Winnipeg)

Blacksmith Agency LLC; Winnipeg; Remote; CAD 50,000 - 80,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Strategist, HVAC, to own search for HVAC clients across multiple locations. You will shape the technical roadmap, content priorities, and the ranking narrative when clients ask what moved.

You will lead technical SEO, keyword strategy, and AI-assisted drafting with writers. The role covers local and multi-location SEO and requires delivering GA4/Search Console reporting and quarterly client roadmaps.

Qualifications

• Minimum 3+ years hands-on SEO experience with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog, and Ahrefs or Semrush.
• Agency experience handling multiple clients concurrently.
• Excellent spoken English with US clients on live calls.
• HVAC or multi-location business SEO experience is a strong plus.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers and AI.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO audits

Technical SEO

GA4

Search Console

Screaming Frog

Ahrefs/SEMrush

Agency experience

Client calls (English)

HVAC multi-location SEO

Tools

GA4

Screaming Frog

Ahrefs/SEMrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.