SEO Manager, HVAC (Remote, Calgary)

Blacksmith Agency LLC; Calgary; Remote; CAD 65,000 - 90,000; Full time

Job summary

Blacksmith Agency LLC is seeking an experienced SEO Manager for HVAC clients. You will own the technical roadmap, content priorities, and the ranking story across multi-location home services accounts, acting as the strategic voice in client discussions.

You will lead technical SEO, keyword strategy, AI-assisted drafting, local and multi-location optimization, and GA4/Search Console reporting to deliver quarterly roadmaps for each client.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog, Ahrefs or Semrush.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO

English fluency

Agency experience

US client calls

Multi-location SEO

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Tools

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.