SEO Manager, HVAC (Remote, Montreal)

Blacksmith Agency LLC; Montreal; Hybrid; CAD 99,000 - 170,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager for HVAC clients to own the technical roadmap, content priorities, and the ranking story across multi-location home service groups. You will guide writers and AI-produced drafts, shaping the client narrative and outcomes.

As the strategic voice at the table, you’ll report on GA4 and Search Console, manage local and multi-location SEO, and coordinate quarterly roadmaps for each client.

Qualifications

• 3+ years hands-on in SEO with audits and fixes performed personally.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients concurrently.

Responsibilities

• Own technical SEO aspects: crawl, indexation, site speed, schema and architecture.
• Develop keyword strategy, on-page optimization and content priorities with writers/AI drafts.
• Improve client visibility in Google AI Overviews and traditional organic results.
• Handle local search and multi-location SEO as needed for HVAC clients.
• Provide GA4 and Search Console reporting and quarterly client roadmaps.

Skills

SEO strategy

GA4 & Search Console

Agency experience

Communication with US clients

Screaming Frog

Tools

Screaming Frog

Ahrefs

Semrush

GA4

Search Console

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.