SEO Manager, HVAC (Remote, Toronto)

Blacksmith Agency LLC; Toronto; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager, HVAC, to own search strategy for a portfolio of HVAC clients with multi-location needs. You will shape the technical roadmap, content priorities, and the ranking narrative in conversations with clients.

You will manage technical SEO, keyword strategy, on-page optimization, local and multi-location SEO, and quarterly roadmaps, collaborating with writers and AI-generated drafts. This role emphasizes strategic direction and client communication.

Qualifications

• 3+ years hands-on in SEO.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Define keyword strategy, on-page optimization and content priorities with writers and AI.

Skills

Hands-on SEO

Agency experience

Fluent English

Tools

Screaming Frog

Ahrefs or Semrush

Google Search Console

GA4

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.