SEO Specialist

Publicis Groupe; Toronto; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

An innovative advertising agency is seeking a skilled SEO Specialist to join their collaborative team. In this role, you'll develop and execute comprehensive SEO strategies aimed at enhancing organic traffic and improving search engine visibility. Your analytical skills will be crucial as you conduct keyword research, perform technical audits, and adapt to the latest SEO trends. This position offers a unique opportunity to work with some of Canada's most valued brands, ensuring your strategies drive real business results. If you're passionate about digital marketing and eager to make an impact, this role is perfect for you.

Qualifications

• 1-2 years experience in SEO and digital marketing.
• Understanding of Google algorithms and SEO practices.
• Proficient in data analysis and reporting.

Responsibilities

• Develop and implement SEO strategies for clients' websites.
• Conduct keyword research and competitive analysis.
• Monitor performance using analytics tools and provide insights.

Skills

SEO

Digital Marketing

Data Analysis

Technical SEO

Google Analytics

Keyword Research

HTML

CSS

Presentation Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Search Console

Google Analytics 4

SEMRush

Ahrefs

Screaming Frog

STAT

Job description

Company description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few).

We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Overview

Looking for a SEO Specialist for a collaborative team responsible for developing and executing SEO strategies that drive organic traffic, improve search engine rankings, and support broader digital marketing campaigns. The ideal candidate is highly analytical, collaborative, and up to date with the latest SEO trends and algorithm changes

Responsibilities

• Develop, execute, and implement comprehensive SEO strategies for client's websites, ensuring maximum visibility on search engines and AI-driven platforms,
• Assist/Lead technical SEO [including structured data, core web vitals, site architecture, etc.] initiatives to improve overall site performance,
• Conduct in-depth keyword and topic research, as well as competitive analysis to understand current financial trends and identify content gap opportunities,
• Perform regular technical SEO audits and implement recommendations across client’s sites,
• Monitor performance using analytics tools (GA4, GSC, Adobe Analytics, etc.), providing clear, actionable insights through regular performance reports.
• Provide content optimisation recommendations specifically for AI Overviews, rich results, voice search, and other emerging SERP features, to maintain client’s competitiveness,
• Regularly review industry trends, algorithm updates, AI developments, and competitor strategies, while proactively adapting holistic SEO approach.
• Review all relevant material or attend meetings to gain a full understanding of our client’s marketing/site goals and objectives

Qualifications

• 1 – 2 years of experience in SEO, digital marketing and/or related fields,
• Understanding Google algorithms, AI-driven search results, and emerging SEO practices,
• Knowledge of tools including STAT, Google Keyword Planner, Google Search Console, Google Analytics 4, Screaming Frog, SEMRush & Ahrefs, etc.
• Proficient in data analysis, reporting, and presenting performance to clients using GA4, GSC, Looker Studio, etc.
• Ability to clearly translate complex data and insights in simple language to stakeholders of all levels of knowledge,
• Basic knowledge of programming Languages such as JavaScript, HTML, CSS, is an asset,
• Experience working with web development teams,

Desired Skills and Experience

• Experience with HTML & CSS
• Ability to identify growth opportunities
• Strong presentation skills, including the ability to communicate complex data in simple terms
• Keen eye for details & excellent organizational skills
• Strong technical SEO background
• Web development background is considered an asset

Additional information

Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.