SEO Specialist

IDP International Education Specialists; Toronto; Hybrid; CAD 60,000 - 85,000; Full time

Job summary

IDP International Education Specialists is seeking an experienced SEO Specialist in Toronto to lead their SEO strategy and increase online visibility. The role involves executing SEO strategies, conducting keyword research, and collaborating with various teams to enhance performance across channels. This is an opportunity to contribute to the growth of a leading global education organization.

Benefits

Competitive salary and bonus plan

Full health benefits from day one

Flexible work hours and hybrid model

High-growth team backed by a $2B global parent company

Qualifications

• 3-5 years of experience as SEO lead in a marketing team.
• Expertise in on-page, off-page, and technical SEO.
• Strong analytical, communication, and project management skills.

Responsibilities

• Own and execute the SEO strategy for Canada.
• Conduct keyword research and optimize content.
• Lead technical SEO efforts and audits.

Skills

Analytical skills

Communication

Project Management

On-page SEO

Off-page SEO

Technical SEO

Job description

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SEO Specialist

Location : Toronto, CA

Company : IDP Education (Canada) Limited

Requisition ID : 3301

About IDP

Join a Global Leader in Education Services

At IDP, we’re bringing the world closer together through the power of education. As co-owners of the IELTS test and Canada’s largest student counselling service, we help hundreds of thousands of international students achieve their study and immigration goals each year.

We’re looking for an experienced SEO Specialist to elevate our online presence and help students and test takers across Canada discover how IDP can support their journey. You’ll lead our SEO strategy across traditional SERPs and emerging platforms like ChatGPT, driving qualified traffic, improving rankings, and contributing to lead generation and revenue growth.

Key accountabilities

What You’ll Do

• Own and execute the SEO strategy for Canada
• Conduct keyword research and optimize content in collaboration with the content team
• Partner with the web and paid media teams to maximize performance across channels
• Lead technical SEO efforts, audits, and schema implementation
• Build off-page strategies including link building and digital PR
• Track, analyse, and report SEO performance using top industry tools
• Monitor competitors and implement global best practices through collaboration with IDP’s international network

Required experience

What You Bring

• 3–5 years of experience as an SEO lead within a marketing team
• Expertise in on-page, off-page, and technical SEO
• Strong analytical, communication, and project management skills
• A proactive, self-starter mindset with a passion for continuous learning and collaboration

Why IDP?

• Competitive salary and bonus plan
• Full health benefits from day one
• Flexible work hours and hybrid model
• High-growth team backed by a $2B global parent company

Ready to make an impact? Join us and help students around the world reach their goals.