SEO Specialist

Intrepid Experience; Toronto; On-site; CAD 50,000 - 80,000; Full time

Job summary

Join a forward-thinking company dedicated to creating unforgettable travel experiences. This role offers a unique opportunity for a skilled SEO professional to enhance the online presence of two vibrant adventure travel brands. You will collaborate closely with the Head of SEO, focusing on driving organic traffic and improving search rankings. With a commitment to diversity and inclusion, this innovative firm values the contributions of every team member. If you're passionate about SEO and eager to make a significant impact in the travel industry, this is the perfect opportunity for you.

Benefits

Flexible work options

10 weeks paid parental leave

Generous discounts on trips

Volunteer leave opportunities

Learning & Development programs

Employee Assistance Program

Qualifications

• 2+ years of experience in SEO roles with a strong grasp of SEO trends.
• Expert knowledge in technical, on-page, and off-page SEO elements.

Responsibilities

• Develop and execute SEO strategies for adventure travel brands.
• Monitor and optimize website performance to enhance SEO.

Skills

SEO

Technical SEO

On-page SEO

Off-page SEO

Content Writing

Time Management

CMS Proficiency

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Select how often (in days) to receive an alert: Create Alert

Application Close Date: 14th of May, 2025

At Intrepid Travel, we exist to inspire, create, share, and lead the best travel experiences ever – for both people and the planet. More than 34 years later, we’re proud to be a certified B Corp with hundreds of trips in over 100 countries.

The world needs more Intrepid people:

We are looking for a skilled SEO professional with a proven track record of driving organic traffic, improving search rankings, and enhancing brand visibility across search engines, including AI-driven platforms. This role offers an exciting opportunity to take the next step in an SEO career, working closely with the Head of SEO to strengthen the online presence of two growing adventure travel brands within a globally recognized responsible travel company.

The role will develop and execute the SEO strategy for Urban Adventures and Wildland Trekking, ensuring alignment with Intrepid Travel’s broader objectives. It will focus on improving and maintaining organic search rankings, increasing visibility, and driving traffic. Key responsibilities include monitoring, analyzing, and optimizing website performance to enhance technical SEO, on-page content, and user experience. Regular performance reporting, along with providing actionable insights and recommendations to stakeholders, will be essential. The role will also lead SEO projects that directly impact organic growth, such as site enhancements, content initiatives, and backlink strategies. Additionally, it will involve developing content strategies that prioritize user experience and optimize the customer journey across both websites.

This is a full-time, 8-month contract position based on-site at our Toronto, Ontario office, with the possibility of extension.

Some of the experience you’ll bring with you may include:

• 2+ years' experience in SEO specialist or SEO-related roles

• Demonstrated expert knowledge in technical, on-page & off-page SEO elements

• Content writing proficiency is preferred, though not essential

• Experience working in-house

• High level proficiency in working with various CMS

• Strong time management skills with a proven ability to deliver on objectives, a collaborative approach to working with global teams, and strong attention to detail.

You have extensive SEO experience and a strong grasp of current and past trends across various markets. You’re comfortable working across technical, on-page, and off-page SEO. Content writing is a key strength, and experience with multi-lingual or multi-national websites is a plus. While not essential, knowledge of paid SEM would be an advantage. You’re highly organized, manage your time effectively, and thrive in a collaborative environment.

Our people reflect the diversity of our customers and the communities we visit:
Intrepid is made up of 58 nationalities across 46 countries, and we recognize that diversity makes us a stronger business. We support a culture where people can be themselves and encourage applications from people of all backgrounds, including First Nations People, LGBTQI+ individuals, those living with a disability, or from disadvantaged backgrounds, and all people from different ethnicities, races, and religions.

Rewarding and developing our people is important to us, and some of our work perks include:

• Flexible work options, such as work-from-home options and the ability to 'work from anywhere' 4 weeks a year

• A minimum of 10 weeks paid parental leave for all parents, and other additional leave provisions

• Generous discounts on Intrepid trips for families and close friends

• The opportunity to give back to causes important to you, with volunteer leave opportunities and purpose activities

• Learning & Development programs, e-learning platforms, and professional development

• Access to an Employee Assistance Program, a 24/7 service that offers counseling for you and your family

We are Real. Together. Ambitious. Impactful. These are our values, and to us, they're more than just words; they are the pillars of our success. Every day, it’s our people and the work they do that bring them to life.

At Intrepid, ensuring diversity, equity, and inclusion is an important part of our recruitment process. If you require a reasonable accommodation to submit your application, please email [e-mail] with your name, location, and the accommodations you need. We will then be in touch to support your application.