Senior Search Strategist

Critical Mass; Toronto; On-site; CAD 85,000 - 100,000; Full time

Job summary

Critical Mass in Toronto seeks a Senior Search Strategist (SEO focus) to lead holistic SEO initiatives for world‑class brands. You will optimize site experiences, drive organic growth, and align content and technical strategies with client goals.

You will mentor a team of SEO specialists, deliver actionable insights through compelling reports, and stay ahead of algorithm shifts. Strong analytics, communication, and leadership are essential for measurable impact.

Qualifications

• 5+ years of SEO with track record of improving search performance and traffic.
• Strong data analytics with Google Analytics and search console.
• Expert in technical SEO and content strategy.
• Proven ability to present insights and drive client decisions.
• Experience leading and training junior SEO specialists.

Responsibilities

• Develop and optimize holistic SEO strategies for global brands.
• Harness data and user intent to inform content and keyword plans.
• Lead and mentor a team of SEO specialists.
• Deliver insights via reports, recommendations, and analyses.
• Define success metrics and show SEO impact on revenue.
• Implement technical SEO improvements (crawlability, indexability, speed).
• Align SEO with paid search for integrated performance.
• Conduct SEO audits and competitive analyses.
• Communicate updates to clients and stakeholders.
• Stay current with search algorithm changes and new tech.

Skills

SEO strategy

Data analytics

Leadership

Communication

Client management

Competitive analysis

Content strategy

Technical SEO

Pivot tables

Excel (VLOOKUP)

Tools

Google Analytics

Google Search Console

SEMrush

Screaming Frog

Job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

Sr Search Strategist (SEO Focus)

As Senior Search Strategist, you'll be at the forefront of optimizing exceptional site experiences, driving results, and crafting effective content strategies. Your passion for SEO and data‑driven insights will enable you to elevate marketing campaigns and enhance user experiences for world‑class brands we work with. You understand that today's user experience starts at the search results, and you have a knack for ensuring that the right content is discoverable to the right people, at the right time. With your analytical skills and attention to detail, you excel at analyzing data and providing actionable recommendations to improve digital visibility. Collaboration is second nature to you, as you work seamlessly across disciplines and agency partners to implement SEO best practices, drive search initiatives, and meet customers wherever they're searching.

This position offers exceptional opportunity for a skilled SEO strategist to make immediate, measurable impact with a collaborative team, access to advanced tools and platforms, significant client interaction, and the autonomy to drive strategic initiatives in a fast‑paced, growth‑focused environment.

You Will

• Develop, execute, and optimize holistic SEO strategies for global brands, driving measurable improvements in search performance and organic traffic.
• Harness search data and user intent signals to inform targeted content strategies, keyword research, and identify exciting business opportunities.
• Expand your leadership skills as you mentor, train, and oversee a team of talented SEO specialists.
• Deliver actionable insights to clients through visually compelling reports, strategic recommendations, and competitive analyses.
• Define success metrics and translate SEO results into clear business objectives and revenue impact.
• Identify and implement technical optimizations related to crawlability, indexability, site architecture, page speed, and structured markup.
• Align paid and organic search strategies, collaborating with paid search and marketing teams to ensure integrated approaches and cost efficiency.
• Conduct regular SEO audits and competitive analyses, identifying underperforming areas and developing improvement strategies.
• Communicate SEO concepts and performance updates to clients and stakeholders, presenting recommendations with conviction.
• Stay current on search algorithm changes, emerging search technologies (AI search, voice search, visual search), and identify new opportunities for brands.

You Have

• 5+ years of SEO experience with demonstrated achievements in systematically improving search performance and driving traffic and conversion growth.
• Strong data analytics skills and proficiency with Google Analytics, Google Search Console, SEM Rush, Screaming Frog, and similar tools.
• Expert level understanding of technical SEO, content strategy development, and search best practices.
• Strong presentation and data storytelling skills with the ability to tailor messages to different audiences and leverage data visualization.
• Excellent written and verbal communication skills with proven ability to lead client calls and present strategic recommendations.
• Experience defining, documenting, and implementing standardized SEO processes and cross disciplinary guidelines.
• Strong Excel proficiency, including pivot tables, VLOOKUPs, and comfort working with large datasets.
• Track record of identifying insights, making data driven recommendations, and developing successful improvement strategies with measurable results.
• Passion for staying current in a rapidly evolving digital environment and leveraging new tools to gain competitive advantage.
• Experience managing and training junior SEO specialists, or familiarity with paid search and SEM campaigns (ideal, but not required).
• Experience with marketing automation, CRM integration, or conversion tracking implementation (ideal, but not required).
• Familiarity with AI powered bidding strategies and automation tools (ideal, but not required).

Salary: $85,000 - $100,000