Senior Search Strategist

Kibbi Technologies Inc.; Toronto; On-site; CAD 85,000 - 100,000; Full time

Job summary

Omnicom’s agency Omnicom’s Critical Mass is seeking a Senior Search Strategist (SEO focus) to lead holistic SEO programs for global brands. You will optimize site experiences, drive organic traffic, and craft data-driven content strategies across campaigns.

You will mentor a team of SEO specialists, deliver client-ready reports, align paid and organic efforts, and stay current with AI search, voice search, and technical SEO best practices. 5+ years of SEO and strong analytics are required.

Qualifications

• 5+ years of SEO experience with demonstrated achievements in improving search performance and driving traffic
• Strong data analytics skills using Google Analytics, Search Console, and related tools
• Expert-level understanding of technical SEO, content strategy, and best practices
• Strong presentation and data storytelling skills for client calls and reports
• Experience defining and implementing standardized SEO processes and cross-disciplinary guidelines
• Strong Excel skills including pivot tables and VLOOKUPs
• Experience mentoring junior SEO specialists or working with paid search teams

Responsibilities

• Develop, execute, and optimize holistic SEO strategies for global brands
• Leverage data and user intent signals to inform content strategy and keyword research
• Mentor, train, and oversee a team of SEO specialists
• Deliver actionable insights to clients through reports and analyses
• Define success metrics and connect SEO results to business objectives
• Identify and implement technical optimizations for crawlability, speed, and structure
• Align paid and organic search strategies for integrated campaigns
• Conduct regular SEO audits and competitive analyses
• Present SEO performance updates to clients and stakeholders
• Stay current on search algorithms and emerging technologies like AI/search innovations

Skills

SEO expertise

Data analytics

Leadership

Communication

Excel

Tools

Google Analytics

Google Search Console

SEMrush

Screaming Frog

Job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

Sr Search Strategist (SEO Focus)

As Senior Search Strategist, you'll be at the forefront of optimizing exceptional site experiences, driving results, and crafting effective content strategies. Your passion for SEO and data driven insights will enable you to elevate marketing campaigns and enhance user experiences for worldclass brands we work with. You understand that today's user experience starts at the search results, and you have a knack for ensuring that the right content is discoverable to the right people, at the right time. With your analytical skills and attention to detail, you excel at analyzing data and providing actionable recommendations to improve digital visibility. Collaboration is second nature to you, as you work seamlessly across disciplines and agency partners to implement SEO best practices, drive search initiatives, and meet customers wherever they're searching.

You Will

• Develop, execute, and optimize holistic SEO strategies for global brands, driving measurable improvements in search performance and organic traffic


• Harness search data and user intent signals to inform targeted content strategies, keyword research, and identify exciting business opportunities


• Expand your leadership skills as you mentor, train, and oversee a team of talented SEO specialists


• Deliver actionable insights to clients through visually compelling reports, strategic recommendations, and competitive analyses


• Define success metrics and translate SEO results into clear business objectives and revenue impact


• Identify and implement technical optimizations related to crawlability, indexability, site architecture, page speed, and structured markup


• Align paid and organic search strategies, collaborating with paid search and marketing teams to ensure integrated approaches and cost efficiency


• Conduct regular SEO audits and competitive analyses, identifying underperforming areas and developing improvement strategies


• Communicate SEO concepts and performance updates to clients and stakeholders, presenting recommendations with conviction


• Stay current on search algorithm changes, emerging search technologies (AI search, voice search, visual search), and identify new opportunities for brands

You Have

• 5+ years of SEO experience with demonstrated achievements in systematically improving search performance and driving traffic and conversion growth


• Strong data analytics skills and proficiency with Google Analytics, Google Search Console, SEM Rush, Screaming Frog, and similar tools


• Expert level understanding of technical SEO, content strategy development, and search best practices


• Strong presentation and data storytelling skills with the ability to tailor messages to different audiences and leverage data visualization


• Excellent written and verbal communication skills with proven ability to lead client calls and present strategic recommendations


• Experience defining, documenting, and implementing standardized SEO processes and cross disciplinary guidelines


• Strong Excel proficiency, including pivot tables, VLOOKUP’s, and comfort working with large datasets


• Track record of identifying insights, making data driven recommendations, and developing successful improvement strategies with measurable results


• Passion for staying current in a rapidly evolving digital environment and leveraging new tools to gain competitive advantage


• Experience managing and training junior SEO specialists, or familiarity with paid search and SEM campaigns (ideal, but not required)


• Experience with marketing automation, CRM integration, or conversion tracking implementation (ideal, but not required)


• Familiarity with AI powered bidding strategies and automation tools (ideal, but not required)

$85,000-$100,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

$85,000-$100,000