SEO Manager, Roofing (Remote, Hamilton)

Blacksmith Agency LLC; Hamilton; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Manager, Roofing to own search for a book of roofing clients across markets. You’ll shape the technical roadmap, content priorities and the ranking story when clients ask what moved.

You’ll be the strategic voice at the table, directing audits, on-page optimization, local SEO and multi-location strategies, with writers and AI producing drafts. You’ll report in GA4 and Search Console and guide quarterly roadmaps for each client.

Qualifications

• 3+ years hands-on in SEO, with audits and fixes performed personally.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• SEO for roofing or multi-location businesses is a strong plus.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities.
• Getting clients found in AI search and traditional results.
• Links, local search and multi-location SEO.
• Reporting in GA4 and Search Console, plus quarterly roadmaps.

Skills

Hands-on SEO

English fluency

Agency experience

Tools

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Roofing you own search for a book of roofing clients (roofing contractors operating across several markets): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for roofing or similar multi-location businesses is a strong plus.