SEO Strategist, Roofing (Remote, Montreal)

Blacksmith Agency LLC; Montreal; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Strategist for roofing clients. You will own the technical roadmap, content priorities, and the ranking story across markets, guiding clients on what moved in search results.

You will collaborate with writers and AI to craft content plans, run audits, and optimize site structure, speed, and local SEO while engaging with US, Canada, and international clients on live calls.

Qualifications

• 3+ years hands-on SEO experience and audits
• Experience with GA4 and Google Search Console
• Agency experience across multiple clients
• Clear spoken English with US clients on live calls

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture
• Keyword strategy, on-page optimization and content priorities
• Getting clients found in AI search: Google AI Overviews, ChatGPT, Perplexity
• Links, local search and multi-location SEO
• Reporting in GA4 and Search Console, and quarterly roadmaps for each client

Skills

SEO experience

Agency experience

English communication

Multi-location SEO

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Roofing you own search for a book of roofing clients (roofing contractors operating across several markets): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for roofing or similar multi-location businesses is a strong plus.