Senior SEO Specialist (Remote, Hamilton)

Blacksmith Agency LLC; Hamilton; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is a AI-first digital agency seeking a Senior SEO Specialist to own search for B2B and growing-brand clients. You will lead the technical roadmap, content prioritization, and the ranking narrative when clients ask what moved.

You will be the strategic voice, making the calls. You will own technical SEO, content priorities, and AI-assisted strategies while working with writers and tools to deliver measurable results across multiple client projects.

Qualifications

• 3+ years hands-on in SEO with audits and fixes
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush
• Agency experience across several clients
• Clear spoken English with US clients on live calls

Responsibilities

• Own technical SEO, crawl, indexation, site speed, schema and site architecture.
• Drive keyword strategy, on-page optimization and content priorities with writers and AI.
• Improve discovery in AI search (Google AI Overviews, ChatGPT, Perplexity) and organic results.
• Manage links, local search and multi-location SEO requirements.
• Provide GA4 and Search Console reporting and quarterly client roadmaps.

Skills

SEO audits

Google Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Agency experience

Client calls

Tools

Screaming Frog

Google Analytics 4

Google Search Console

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Senior SEO Specialist you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.