SEO Analyst

Digital Shift; Calgary; Remote; CAD 50,000 - 90,000; Full time

Job summary

An innovative digital marketing firm is seeking a passionate SEO Analyst to join their remote team. In this pivotal role, you will leverage your analytical skills and deep knowledge of SEO practices to enhance clients' online presence. You'll conduct keyword research, optimize content, and monitor performance metrics, directly impacting local businesses' success. This position offers full remote work flexibility and a culture that values your input as a strategic partner. If you're ready to transform businesses through SEO and make a real impact, this opportunity is for you!

Benefits

Full remote work flexibility

Strategic partner treatment

Opportunities for impact

Growth opportunities

Inclusive work culture

Qualifications

• 2-3+ years of experience in SEO analysis or digital marketing.
• Strong understanding of search engine algorithms and ranking factors.

Responsibilities

• Conduct targeted keyword research and optimize web pages.
• Monitor key SEO metrics and produce performance reports.
• Implement local SEO and link-building strategies.

Skills

SEO Analysis

Keyword Research

Data Interpretation

Local SEO Strategies

Content Optimization

Competitive Analysis

Education

Degree in Marketing

Diploma in Business

Tools

Ahrefs

Semrush

Google Business Profile

Keyword Planner

Moz

Job description

Ever Ranked #1 for "Impossible" Keywords? We Should Talk.

Because at Digital Shift, SEO isn't just about rankings – it's about transforming businesses.

Picture this: You wake up to find your latest SEO strategy has just pushed a small family business past their local competitors. Their phone is ringing. Their calendar is filling up. And you? You're just getting started with your morning coffee.

That's a typical day at Digital Shift, where SEO analysts don't just crunch numbers – they change lives.

If you live and breathe SEO, and:

• Your browser history is filled with Search Console and Ahrefs tabs
• You get excited about algorithm updates (even the scary ones)
• You've ever celebrated a featured snippet like it was your birthday
• You believe data tells stories that transform businesses

...then we need to talk.

Here's What You'll Actually Do Here:

Are you a data-driven strategist passionate about optimizing search engine visibility and driving measurable results? Do you excel at leveraging SEO to enhance digital footprints and create competitive advantages?

If you're ready to unleash your SEO expertise in a role where analysis meets action, we want you on our team!

Join us as an SEO Analyst and play a pivotal role in shaping our digital landscape. At Digital Shift, you'll deploy your analytical skills and deep knowledge of SEO practices to amplify our clients' online presence and ensure their content reaches and resonates with their target audiences. Your efforts will directly help convert visitors into paying customers, employing cutting-edge tools and data-driven insights.

In this vital role, you'll lead our SEO initiatives—from conducting thorough keyword research and executing robust local SEO strategies to optimizing content and monitoring performance metrics. Your contributions will significantly enhance our clients' digital strategy and search engine rankings.

Step into a role at Digital Shift where your expertise makes a tangible difference every day.

Responsibilities:

• Conduct targeted keyword research using tools like Ahrefs, Semrush, Keyword Planner, and Moz.
• Perform competitive analysis to identify content gaps and areas for enhancement.
• Optimize web pages crafted by our content team, employing advanced on-page SEO techniques.
• Monitor key SEO metrics such as organic traffic, conversion rates, and time spent on page.
• Produce reports on performance metrics, aligning them with our SEO goals and benchmarks.
• Implement local SEO and link-building strategies, managing backlinks to boost online authority.
• Stay abreast of SEO trends and continuously update your skills with new tools and practices.

Requirements:

• 2-3+ years of solid experience as an SEO Analyst or in a similar role within digital marketing.
• Expertise in using SEO tools and platforms, with a strong grasp of keyword research, XML sitemaps, and webmaster tools.
• A strong understanding of search engine algorithms, ranking factors, and best SEO practices.
• Proven analytical skills to interpret data and make informed, strategic decisions.
• Experience with Google Business Profile optimization and familiarity with HTML, JavaScript, and advanced SEO techniques is preferred.
• A degree or diploma in Marketing, Business, or a relevant field.

This position is full-time and remote, and it is important that you are motivated, self-driven, and can meet deadlines while being responsive and connected using project management and team tools.

About Digital Shift

Since our founding in 2007, Digital Shift has embraced a distinct approach to digital marketing. We cut through the typical agency nonsense, focusing instead on result-driven teams and fostering strong relationships that drive success. Our team is committed to creating an inclusive environment where diverse voices are not only heard but are also integral to our success. We collaborate to empower home service businesses in Canada and the US by helping them turn online searchers into customers.

The Perks of Shifting with Us:

• Full remote work flexibility
• A team that treats you like a strategic partner, not just an employee
• Opportunities to directly impact local businesses' success
• A culture where "that's how we've always done it" is banned
• Real growth opportunities based on real results

Join Us

Embrace a career where your work drives real change, and your well-being is always a priority. At Digital Shift, you'll find a supportive community, dynamic challenges, and ample opportunities to grow both professionally and personally.

Ready to Make the Shift?

If you're excited about transforming businesses through SEO (and you're still reading this), we want to hear from you. Show us your best work, tell us about your biggest SEO wins, and let's explore how you can help write Digital Shift's next success story.

Ready to make a real impact?

Apply today and be a part of our growth story at Digital Shift!

Your Next Step: Apply now with your resume and a brief note telling us about your most impressive SEO win. Whether it was ranking for an "impossible" keyword or turning around a penalized site – we want to hear your story.