Senior Web Platform & CMS Product Manager

Appnovation; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Appnovation, a Vancouver-based AI product company with global teams, is seeking a seasoned Product Manager to own web platforms and CMS capabilities. You will translate business needs into clear requirements, drive backlogs, and collaborate with engineers to deliver scalable, AI-enhanced content solutions.

You will work in an environment embracing Agile or SAFe practices, ensuring secure, high-performing web experiences and strong stakeholder value through measurable outcomes.

Qualifications

• 8+ years of product management, ownership or web platform management with end-to-end CMS/web platform ownership.
• Strong command of traditional, headless and composable web platforms.
• Understanding of SEO, GEO, accessibility, performance, analytics and marketing tech integrations.
• Experience with APIs, hosting, CDN, CI/CD, security and privacy considerations.

Responsibilities

• Own demand intake, priorities and capability backlog for web platforms and CMS capabilities.
• Translate stakeholder needs into requirements, epics, user stories and acceptance criteria.
• Develop business cases and roadmaps for platform capabilities.
• Lead CMS and web platform evaluation, build-vs-buy decisions and vendor strategy.
• Partner with platform owners and engineers to improve platform quality and adoption of AI-enabled content workflows.
• Define success measures and report value to leadership.

Skills

CMS & web platforms

Product ownership

Agile / SAFe

SEO / GEO basics

Stakeholder management

Education

Bachelor's degree or equivalent

Tools

CMS tooling

CI/CD

CDN

Analytics platforms

Job description

Appnovation, a Vancouver-based AI product company with global teams, is seeking a seasoned Product Manager to own web platforms and CMS capabilities. You will translate business needs into clear requirements, drive backlogs, and collaborate with engineers to deliver scalable, AI-enhanced content solutions.

You will work in an environment embracing Agile or SAFe practices, ensuring secure, high-performing web experiences and strong stakeholder value through measurable outcomes.