VP of Marketing

ProcedureFlow; Saint John; Remote; CAD 120,000 - 180,000; Full time

Job summary

A leading SaaS company is seeking a VP of Marketing to spearhead their marketing initiatives. The ideal candidate will have a strong background in digital marketing strategy, leadership skills, and a passion for innovation. This role offers a competitive salary, remote working options, and a positive team culture.

Benefits

Competitive Salary

Benefits from day one

Paternal leave top-up

Retirement savings with employer match

Employee stock options

Home office equipment provided

Positive team culture

Qualifications

• 5-10 years of experience in a Marketing Leadership role.
• Hands-on experience with SEO, Google Analytics, Marketing automation.
• Strong knowledge of various digital marketing channels and tools.

Responsibilities

• Lead and execute the overall marketing strategy for ProcedureFlow.
• Manage marketing campaigns and budget allocations.
• Analyze marketing effectiveness and report key metrics.

Skills

SEO

Google Analytics

Marketing Automation

CRM Software

Content Strategy

Strategic Planning

Leadership

Time Management

Critical Thinking

Communication Skills

Education

Bachelor degree in Business, Marketing, or Digital technologies

Job description

Title: VP of Marketing

Reports To: Chief Revenue Officer

Location: Saint John NB, or Remote (Canada)
Role: Full-Time

We are looking for an experienced, highly motivated, energetic and results-driven Vice President of Marketing to lead our awesome marketing team! As Vice President of Marketing at Procedureflow, you will be responsible for setting up, executing and managing the company's overall marketing strategy.This position would be ideal for you if you thrive on creativity, are motivated by market growth and customer success, energized by technology innovation, and love fast growth and think-big strategies.

What You'll Be Doing:

• Build, plan, execute and oversee Procedureflow’s overall marketing strategy execution
• Identify, schedule and execute marketing campaigns, maximizing the effectiveness of campaigns in multichannel advertising
• Translate customer experience insights into inside-out-driven execution
• Create a content marketing strategy and hands-on associated content that reflects an understanding of key audiences and aligns high-impact content to audience needs
• Select and manage relevant advertising and marketing campaign management tools, technologies and applications in conjunction with other organization stakeholders
• Establish and report on a set of key metrics that align digital marketing objectives with the underlying drivers of the business
• Use multiple data sources to deliver the right content and messaging at the right time in the right channel
• Demonstrate the impact of digital marketing activities on engagement, sales and ROI
• Allocate and manage budget and resources to meet strategic priorities
• Build relationships, and communicate vision and marketing roadmap
• Oversee all the company's social media accounts and profiles on partner websites
• Track SEO and Google Analytics data and perform complex analyses
• Align closely with sales leaders on performance trends and future needs
• Organize and lead 6 person marketing team
• Research competition, investigate benchmarks and provide suggestions for improvement
• Lead all aspects of virtual and in-person events including research, execution, and post-event analysis

We're looking for:

• 5-10 years of experience in a Marketing Leadership role
• 10 years of experience in developing and implementing digital marketing strategies
• Hands-on experience with SEO, Google Analytics, Marketing automation and CRM software
• SaaS, product marketing experience
• In-depth knowledge of different digital marketing channels
• Strong knowledge and experience with online marketing tools and best practices
• Familiarity with media and performance measurement as well as attribution and media mix modeling
• Superior written and verbal communication skills, including a proven ability to explain complex digital concepts and technologies
• Basic knowledge of web design procedures
• You have digital marketing experience and a passion for digital technologies, creating content and utilizing different marketing channels to achieve business goals.
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Strong collaboration skills
• Good time-management skills
• Great interpersonal and communication skills
• Bachelor degree in Business, Marketing, Digital technologies or similar relevant field

What We Offer

• Competitive Salary
• Benefits From Day One - and we cover the health & dental premiums
• Paternal Leave Top-Up
• Retirement Savings - employer matching up to 4%
• Employee Stock Options
• Home Office Equipment – laptop, monitor, mouse and keyboard are all included.
• Positive Team Culture - we work hard but we also have a lot of fun together!
  

Remote Workspace Requirements

ProcedureFlowis a remote-first company, and this is a work from home opportunity. Our head office in Saint John, New Brunswick but we know you can do your work from anywhere in Canada.

You have a safe, comfortable, and ergonomic workspace and working environment - a private and quiet workspace is vital for doing your best work! You also have a reliable internet connection capable of participating in video calls.

Apply Now!

TheProcedureFlowteam is highly skilled, motivated, hardworking, and fun! This position would be ideal for you if you are looking to be part of a fast-growing SaaS business. Have we piqued your interested? Awesome! Submit an application today and let’s connect.

While our many of our opportunities are remote positions, only those who are a Canadian citizen or a permanent resident of Canada with a valid Canadian work permit will be considered. All applications are appreciated, however, only those being considered for interviews will be acknowledged.

ProcedureFlowis an equitable and diverse employer; connect with us today!