Senior Strategy Manager, Store Messaging – Experience

Jobtailor; Toronto; On-site; CAD 110,000 - 150,000; Full time

Job summary

Jobtailor is seeking a senior retail merchandising leader to own and transform in-store strategy, partnering with GTM Marketing, Product, and Channel Sales to prioritize campaigns in physical environments.

You will synthesize diverse business priorities into a cohesive in-store narrative, adapt national campaigns for local markets, and drive cross-functional collaboration to elevate the customer journey and store performance.

Qualifications

• 7+ years of experience in retail merchandising, marketing strategy, or related field.
• Synthesize complex business priorities into cohesive messaging strategies.
• Lead cross-functional teams across marketing, product, sales, and creative.
• Deep understanding of retail environments and in-store experience design.
• Excellent communication and stakeholder management across organizational levels.

Responsibilities

• Own the merchandising strategy and shift from reactive to proactive partnerships with GTM and Marketing Communications.
• Drive campaign integration with GTM Marketing, Product, and Channel Sales to prioritize in-store during design.
• Synthesize priorities (TELUS Rewards, bundling, home solutions) into quarterly goals and in-store narrative.
• Adapt national campaigns to local markets with relevant POS messaging across regions.
• Lead cross-functional collaboration between GTM Marketing, Product, Channel Sales, and agencies.
• Champion retail rep and customer experience at every touchpoint to drive traffic and sales conversations.
• Maintain long-term roadmap of in-store journey; socialize alignment across forums.
• Visit retail stores to evaluate execution and translate insights into GTM playbooks.

Skills

Retail Merchandising Strategy

Cross-Functional Leadership

Customer Journey Optimization

Stakeholder Management

Strategic Campaign Integration

Tools

Campaign Management Tools

Retail Analytics Platforms

Job description

• Own the overarching merchandising strategy, shifting the function from reactive intake to proactive strategic partnership with GTM and Marketing Communications teams
• Drive strategic campaign integration by partnering early with GTM Marketing, Product teams, and Channel Sales leaders to ensure physical retail environments are prioritized during initial campaign design
• Synthesize diverse business unit priorities (TELUS Rewards, bundling, integrated home solutions) and align them to quarterly business goals, maintaining a cohesive in-store narrative
• Adapt national campaign strategies to speak authentically to local markets and diverse communities, ensuring point-of-sale messaging is relevant and impactful across all regions
• Lead cross-functional collaboration as the central hub connecting GTM Marketing, Product teams, Channel Sales leaders, and external creative agencies to align creative vision with physical store execution
• Champion the retail representative and customer experience by ensuring every in-store touchpoint drives traffic and equips store teams to have meaningful, high-value sales conversations
• Maintain a proactive, long-term roadmap of the in-store customer journey, socializing alignment across strategic forums (TRIPR, Win-the-Weekend, regional sales meetings) to unify field and business leaders
• Regularly visit retail stores to evaluate campaign execution, gather field team feedback, and translate insights into strategic refinements for future GTM playbooks

Requirements

• 7+ years of experience in retail merchandising, marketing strategy, or related field
• Proven ability to synthesize complex, multi-faceted business priorities and translate them into cohesive, unified messaging strategies
• Strong cross-functional leadership experience collaborating with marketing, product, sales, and creative teams to drive alignment and execution
• Deep understanding of retail environments, customer journeys, and in-store experience design
• Excellent communication and stakeholder management skills with ability to influence at all organizational levels
• Strategic thinking with ability to balance long-term vision with quarterly business priorities and execution
• Great-to-haves: Experience working in telecommunications, retail, or consumer-facing industries; Familiarity with campaign management tools and retail analytics platforms; Background in community-focused marketing or localization strategies

Core Competencies

Demonstrates expertise in retail merchandising strategy, cross-functional leadership, and customer journey optimization, with a strong focus on aligning marketing and sales initiatives to enhance in-store experiences. Proven ability to synthesize complex business priorities into cohesive strategies that resonate with diverse communities.

Highest-signal resume keywords

• Retail Merchandising Strategy
• Cross-Functional Leadership
• Customer Journey Optimization
• Stakeholder Management
• Strategic Campaign Integration

ATS Optimization Keywords

Hard Skills

• Marketing Strategy
• In-Store Experience Design
• Campaign Management
• Retail Analytics
• Business Prioritization

Soft Skills

• Excellent Communication
• Influencing Skills
• Strategic Thinking

Industry Keywords

• Telecommunications
• Consumer-Facing Industries
• Community-Focused Marketing
• Localization Strategies

Tools & Technologies

• Campaign Management Tools
• Retail Analytics Platforms