Director – Promotion and Communications

Jobtailor; Quebec; On-site; CAD 120,000 - 160,000; Full time

Job summary

Jobtailor is seeking a senior marketing and communications leader to shape strategy for Individual Insurance, Savings, and Retirement products in Canada. You will steer GTM, promotions, and cross-functional campaigns, aligning with market trends and competitive positioning.

You will guide a team of about 20 and partner with senior leadership to deliver high-impact initiatives, manage budgets, and drive business objectives across the sector.

Qualifications

• Strong strategic thinking and political acumen.
• Ability to manage complex projects, prioritize effectively, and lead multiple initiatives simultaneously.
• Exceptional leadership, autonomy, and organizational skills.
• Ability to advise senior leadership teams and influence key stakeholders.
• Over 15 years of experience in marketing and corporate communications.
• At least 5 years of experience leading teams.
• Bachelor’s or master’s degree in Marketing or a related field.
• Advanced level of French
• Intermediate level of English Ability to communicate, advise, and coordinate with partners, internal clients, and teams located across Canada

Responsibilities

• Participate in developing and executing the business strategy for the Individual Insurance, Savings, and Retirement sector.
• Lead go-to-market, promotion, and communication strategies for individual insurance, savings, and retirement products.
• Guide delivery of differentiated campaigns tailored to target audiences, market competition, and partner needs.
• Monitor market trends and competitive positioning.
• Define marketing and communication budgets and manage budget tracking.
• Act as strategic advisor and business partner to senior leadership and cross-functional teams.
• Lead, coach, and engage approximately 20 employees to deliver initiatives and achieve business objectives.

Skills

Strategic Thinking

Leadership

Project Management

Marketing Strategy

Bilingual Communication

Education

Bachelor’s Degree in Marketing

Master’s Degree in Marketing

Tools

Budget Management

Campaign Development Software

Market Analysis Tools

Project Prioritization Frameworks

Stakeholder Influence Techniques

Team Leadership

Business Strategy Tools

Cross-Functional Collaboration Tools

Job description

• Participate in developing and executing the business strategy for the Individual Insurance, Savings, and Retirement sector
• Lead go-to-market, promotion, and communication strategies for individual insurance, savings, and retirement products
• Guide delivery of differentiated campaigns tailored to target audiences, market competition, and partner needs
• Monitor market trends and competitive positioning
• Define marketing and communication budgets and manage budget tracking
• Act as strategic advisor and business partner to senior leadership and cross-functional teams
• Lead, coach, and engage approximately 20 employees to deliver initiatives and achieve business objectives

Requirements

• Strong strategic thinking and political acumen
• Ability to manage complex projects, prioritize effectively, and lead multiple initiatives simultaneously
• Exceptional leadership, autonomy, and organizational skills
• Ability to advise senior leadership teams and influence key stakeholders
• Over 15 years of experience in marketing and corporate communications
• At least 5 years of experience leading teams
• Bachelor’s or master’s degree in Marketing or a related field
• Advanced level of French
• Intermediate level of EnglishAbility to communicate, advise, and coordinate with partners, internal clients, and teams located across Canada

Core Competencies

Demonstrates expertise in developing and executing business strategies for the Individual Insurance, Savings, and Retirement sector, with a strong focus on leading teams and managing complex projects. Proficient in strategic communication, budget management, and stakeholder engagement across diverse teams and markets.

Highest-signal resume keywords

• Strategic Thinking
• Leadership
• Project Management
• Marketing Strategy
• Bilingual Communication

ATS Optimization Keywords

Hard Skills

• Marketing
• Corporate Communications
• Budget Management
• Campaign Development
• Market Analysis
• Project Prioritization
• Stakeholder Influence
• Team Leadership
• Business Strategy
• Differentiated Campaigns

Soft Skills

• Political Acumen
• Organizational Skills
• Autonomy
• Advisory Skills
• Communication

Certifications & Qualifications

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Industry Keywords

• Individual Insurance
• Savings
• Retirement
• Go-To-Market Strategy
• Market Trends
• Competitive Positioning
• Cross-Functional Teams
• Target Audiences
• Promotional Strategies
• Business Objectives