Marketing Communications Manager

Jobtailor; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Jobtailor in Canada is seeking a Marketing Communications leader to guide strategy, planning, and execution of integrated campaigns. You will drive member engagement, partner marketing, acquisitions, sponsorships, and new partner launches, coordinating across internal teams, agencies, and external partners.

You will establish priorities, manage budgets and timelines, coach a coordinator, and translate performance insights into actionable recommendations, aligning efforts with business growth and

Qualifications

• Experience developing and leading integrated marketing communications strategies aligned with business objectives.
• Ability to translate business goals into compelling multi-channel marketing campaigns.
• Experience managing multiple high-profile marketing initiatives simultaneously.
• Project and stakeholder management skills.
• Ability to manage competing priorities with structure, organization, and sound judgment.
• Ability to build trusted relationships with cross-functional teams and external partners.
• Analytical mindset with ability to evaluate campaign performance and identify opportunities.
• Ability to make evidence-based recommendations and balance creativity with measurable business outcomes.
• Strong communication, influencing, collaboration, consensus-building, and presentation skills.

Responsibilities

• Lead the strategy, planning, and execution of integrated marketing communications.
• Develop communications plans supporting member engagement, partner marketing, acquisition initiatives, sponsorships, and new partner launches.
• Establish priorities and campaign objectives aligned with broader business goals.
• Oversee integrated marketing initiative delivery across internal teams, agencies, and external partners.
• Manage project scope, timelines, budgets, and deliverables while anticipating risks and removing roadblocks.
• Coach, develop, and performance-manage a Marketing Communications Coordinator.
• Evaluate campaign performance and translate insights into actionable recommendations.
• Refine marketing communications strategies using data-informed learnings.
• Build cross-functional partnerships across Partnerships, Brand, Digital, CRM, Analytics, Creative, and external agencies.
• Provide oversight for internal communications and employee engagement initiatives.
• Contribute to Scene+'s member engagement and business growth as a Canadian loyalty program.

Skills

Integrated Marketing Communications

Project Management

Stakeholder Management

Campaign Evaluation

Cross-functional Collaboration

Job description

• Lead the strategy, planning, and execution of integrated marketing communications.


• Develop communications plans supporting member engagement, partner marketing, acquisition initiatives, sponsorships, and new partner launches.


• Establish priorities and campaign objectives aligned with broader business goals.


• Oversee integrated marketing initiative delivery across internal teams, agencies, and external partners.


• Manage project scope, timelines, budgets, and deliverables while anticipating risks and removing roadblocks.


• Coach, develop, and performance-manage a Marketing Communications Coordinator.


• Evaluate campaign performance and translate insights into actionable recommendations.


• Refine marketing communications strategies using data-informed learnings.


• Build cross-functional partnerships across Partnerships, Brand, Digital, CRM, Analytics, Creative, and external agencies.


• Provide oversight for internal communications and employee engagement initiatives.


• Contribute to Scene+'s member engagement and business growth as a Canadian loyalty program.

Requirements

• Experience developing and leading integrated marketing communications strategies aligned with business objectives.


• Ability to translate business goals into compelling multi-channel marketing campaigns.


• Experience managing multiple high-profile marketing initiatives simultaneously.


• Project and stakeholder management skills.


• Ability to manage competing priorities with structure, organization, and sound judgment.


• Ability to build trusted relationships with cross-functional teams and external partners.


• Analytical mindset with ability to evaluate campaign performance and identify opportunities.


• Ability to make evidence-based recommendations and balance creativity with measurable business outcomes.


• Strong communication, influencing, collaboration, consensus-building, and presentation skills.


• Professionalism when working with agencies and internal teams.


• Ongoing legal eligibility to work in Canada.

Core Competencies

Demonstrates expertise in developing and executing integrated marketing communications strategies that align with business objectives, while effectively managing projects, budgets, and cross-functional partnerships. Leverages analytical insights to refine marketing strategies and enhance member engagement within a Canadian loyalty program.

Highest-signal resume keywords

• Integrated Marketing Communications Strategy


• Project Management


• Stakeholder Management


• Campaign Performance Evaluation


• Cross-functional Collaboration

ATS Optimization Keywords

Hard Skills

• Multi-Channel Marketing Campaigns


• Data Analysis


• Budget Management


• Risk Management


• Performance Management

Soft Skills

• Strong Communication


• Influencing Skills


• Collaboration


• Consensus-Building


• Presentation Skills

Industry Keywords

• Member Engagement


• Partner Marketing


• Sponsorships


• Business Growth


• Canadian Loyalty Program