Senior Strategist

Intercept; Toronto; Remote; CAD 95,000 - 135,000; Full time

Job summary

Intercept is a frontier B2B agency serving global technology brands with campaigns, content, and creative. Senior Strategist leads strategy on accounts, conducting audits, research, and framework development. You set direction with the Director of Strategy and guide strategists behind you.

You will move fast with AI-assisted tools, deliver client-ready insights, and mentor junior strategists. Remote-first culture spans NA, Europe, and Asia with global clients.

Qualifications

• 6–9 years in marketing strategy, research, or planning, ideally agency-side.
• Deep B2B enterprise and technology marketing experience.
• Demonstrable research ability with structured, sourced answers.
• Strong writing that translates analysis into client-ready reports.
• Ability to run several workstreams simultaneously with accuracy.
• Comfortable adopting and integrating AI tools into daily work.
• Detail-first mindset with rigorous checking of figures and sources.

Responsibilities

• Run competitive audits across search visibility, AI engine visibility, messaging, content, and paid social.
• Conduct desk research on markets, buyers, and competitors and structure it for action.
• Build content audits and inventories, scoring against a campaign brief.
• Pull audience and persona research from primary and secondary sources.
• Own messaging and positioning frameworks end to end and review first passes.
• Support campaign concept development across the GTM flywheel.
• Read briefs and RFPs to form strategic takes for the team.
• Use AI agent tools daily for research synthesis, brief analysis, and audits.
• Build decks and workbooks that carry strategic work to clients.
• Attend client strategy sessions and translate insights into follow-up actions.
• Fact-check and source-verify every claim and figure.
• Keep client context files current for the next account handler.

Skills

Strategic thinking

Strong writing

Attention to detail

AI tool fluency

Multitasking

Education

6-9 years marketing strategy experience

Tools

Semrush

Ahrefs

Screaming Frog

AI platforms

Job description

Intercept is a frontier B2B agency for global technology companies. We help the world's biggest tech brands influence buying committees with campaigns, content, and creative across the full buyer journey. 135+ awards since 2019 and an average client tenure of 9 years.

Our clients include Anthropic, AMD, Intel, Microsoft, HP, SAP, Qualcomm, Nokia, and other technology leaders. We work across NA, Europe, and Asia in 20+ languages.

We're human-led and AI-forward. Our strategists use proprietary AI agent tools daily. Our InterceptOS platform combines market intelligence, GTM strategy, creative production, and campaign measurement. It's the future of the company, and it's already shaping how we work.

ROLE OVERVIEW

Senior Strategist: You own the strategy on the accounts you support. Research, audits, competitive scans, content evaluations, and the frameworks themselves (e.g., ABM, connected journeys, etc.). You set the direction alongside our Director of Strategy rather than waiting to receive it, and you review the work of the strategists coming up behind you. You will be measured on the quality of your thinking, the pace you hold, and whether your work needs a second pair of eyes.

Is This You?

You go deeper than you were asked to. Given a competitor list, you come back with the pattern across them rather than just the raw insights. Given a meeting transcript, you will read between the lines to decode what the client really wants. You have real B2B or technology marketing experience behind you, and you want harder problems to solve. You're familiar with most of the deliverables, and you are curious about the ones you do not.

You are fast, and you check your work. We have hundreds of active projects throughout the year, which means concurrent audits, research pulls, and strategy presentations. You will be expected to move fast, powered by agentic tools, but be accountable for the output.

You already use AI tools, and you push them harder than most people do. You are also able to spot AI slop and AI-isms and know how to fix them.

You write clearly. Your analysis reads like something a client could act on rather than a pile of notes for someone else to interpret.

The Good News

Working at the frontier, you are partnering with the largest technology companies in the world from your first day. Microsoft, HP, SAP, AMD, Qualcomm. The work is complex, technical, and genuinely interesting.

You will use AI agent tools most organizations don't have yet for research synthesis, competitive audits, content scoring, and project analysis. The tools handle assembly so your time goes into judgment and taste.

You will mentor. You will review the work of strategists earlier in their careers, explain the reasoning, and hand them responsibility as they become ready. There is a defined path from this seat to Associate Director of Strategy and beyond.

You are joining a diverse, remote-first team, with people across San Diego, San Francisco, Toronto, Vancouver, and the Asia Pacific region. Remote gives you real flexibility over how and where you work.

The Hard Work

The pace is demanding.

B2B technology has a steep learning curve. Channel ecosystems, buying committees, partner marketing, silicon and ISV alliances. Nobody expects you to know it on day one, but we do expect that you will put in the effort to learn it quickly.

AI is a core part of how we work. You will be expected to adopt the tools quickly and provide constructive feedback to improve processes and quality of output.

Quality standards are high. Intercept has built a reputation for analyst-firm rigor with full creative studio execution.

Responsibilities Include

• Run competitive audits across search visibility, AI engine visibility, messaging, content, and paid social, and turn the findings into a clear read.
• Conduct desk research on markets, buyers, and competitors, and structure it so someone can act on it.
• Build content audits and inventories, and score existing content against a campaign brief.
• Pull audience and persona research together from primary and secondary sources.
• Own messaging and positioning frameworks end to end, and review the first passes coming from the team.
• Support campaign concept development across the GTM flywheel, from market intelligence through measurement.
• Read incoming briefs, statements of work, and RFPs, and form the strategic take the team works from.
• Use AI agent tools daily for research synthesis, brief analysis, competitive audits, and content scoring.
• Build the decks, documents, and workbooks that carry strategic work to clients, to a standard that needs no rework.
• Sit in client strategy sessions, capture what matters, and turn it into the follow-up the same week.
• Fact-check and source-verify every claim and figure that leaves your hands.
• Keep client context files and research current, so the next person to touch the account is not starting cold.

Must-Have Qualifications

6-9 years in marketing strategy, research, or planning, ideally agency-side.

Deep B2B enterprise and technology marketing experience, with a track record you can walk someone through.

Demonstrable research ability: you can take an ambiguous question and come back with a structured, sourced answer.

Strong writer who can turn analysis into a report that a client would enjoy reading.

Able to run several workstreams at once and hold accuracy while doing it.

Comfortable adopting and integrating AI tools into daily work.

Detail-first: you check figures, sources, and spelling before anyone else has to.

Genuine comfort with ambiguity and a fast-moving, remote-first environment.

Nice-to-Haves

Direct experience in B2B technology, channel or partner marketing, or ABM.

Familiarity with SEO, GEO, and content performance tooling such as Semrush, Ahrefs, or Screaming Frog.

Experience building competitive or content audits at scale.

Experience working with AI or machine learning tools and platforms.

This Role Is Not For You If...

You want to be handed a template and fill it in.

You need the brief to arrive clean before you can start thinking.

You default to agreement. We would rather you flag a problem early than deliver something you knew was wrong.

Consumer marketing is where you want to stay. B2B technology is a different language and this role is a commitment to learning it.

AI tools make you uncomfortable or feel like a fad. They're central to how we work.