Senior Campaign, Social

Interpublic; Canada; Hybrid; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Generous paid time off

Career development training

Global agency network

Job summary

Omnicom Media Canada is seeking a Sr Campaign Manager, Paid Social Activation to own end-to-end paid social campaigns across Meta, TikTok, Snapchat, LinkedIn, Reddit, and Pinterest, driving performance against client KPIs.

You will optimize bidding, targeting, and creatives, analyze data for actionable insights, and collaborate with strategy, planning, and analytics teams to align on objectives, while ensuring accurate billing and documentation.

Qualifications

• 3–4 years of paid social or digital media experience.
• Strong platform expertise across Meta, TikTok, Snapchat, LinkedIn, Reddit, and Pinterest.
• Experience managing budgets and optimizing campaigns.
• Understanding of attribution, tracking, and performance metrics.
• Strong analytical and problem-solving skills.

Responsibilities

• Own end-to-end campaign execution across paid social platforms
• Manage budgets, pacing, and performance against defined KPIs
• Conduct Self and Peer-QA to ensure accuracy in campaign structure, naming conventions, and tracking
• Implement optimization strategies across targeting, bidding, and creative
• Analyze performance data and translate into actionable insights and recommendations
• Contribute to testing frameworks and campaign experimentation plans
• Support development of audience strategies and segmentation approaches
• Collaborate with strategy, planning, and analytics teams to align on objectives
• Participate in client reporting and performance discussions
• Ensure billing accuracy, reconciliation (e.g. Prisma), and campaign documentation
• Maintain platform best practices and campaign structure integrity

Skills

Paid social

Platform expertise

Budget management

Attribution & metrics

Analytical skills

Multitasking

Prisma

Tools

Prisma

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media

Job Description: As a Sr Campaign Manager, Paid Social Activation, you will own the execution and performance of paid social campaigns across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit, and Pinterest, ensuring delivery against client KPIs while driving optimization and contributing to strategy.

What You'll Do

• Own end-to-end campaign execution across paid social platforms
• Manage budgets, pacing, and performance against defined KPIs
• Conduct Self and Peer-QA to ensure accuracy in campaign structure, naming conventions, and tracking
• Implement optimization strategies across targeting, bidding, and creative
• Analyze performance data and translate into actionable insights and recommendations
• Contribute to testing frameworks and campaign experimentation plans
• Support development of audience strategies and segmentation approaches
• Collaborate with strategy, planning, and analytics teams to align on objectives
• Participate in client reporting and performance discussions
• Ensure billing accuracy, reconciliation (e.g. Prisma), and campaign documentation
• Maintain platform best practices and campaign structure integrity

About You

• 3-4 years experience in paid social or digital media
• Strong platform expertise across major social channels
• Experience managing budgets and optimizing campaigns
• Understanding of attribution, tracking, and performance metrics
• Strong analytical and problem-solving skills
• Ability to manage multiple campaigns and priorities
• Experience with Prisma is an asset

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We've purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity. Community - We build a culture where our people show up for each other, grow together, and win together. Impact - Your work creates real outcomes - for clients, for the business, and for the industry. Opportunity - We give you the runway, resources, and support to keep rising - on your terms and at your pace.

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.

Expected Salary: $55,000 - $65,000

Salary range $55,000 -$65,000

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom Media is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].

We strongly believe that celebrating what makes us different makes us better together.

At Omnicom Group, careers are designed for growth. We've purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.