Senior SEO Director — Automotive & GEO Strategy

Innocean Canada, Inc.; Toronto; Hybrid; CAD 110,000 - 140,000; Full time

Job summary

INNOCEAN Canada is seeking an experienced associate SEO director to lead SEO and GEO initiatives for Canada's largest automotive accounts. This 18-month full-time contract maternity leave role balances hands-on technical work with high‑level strategy and client leadership.

Reporting to the VP of Digital Media, you will guide a small team, mentor juniors, and partner with cross‑functional teams to drive performance, insights, and new business opportunities.

Qualifications

• 4–5 years of SEO experience with leadership responsibility.
• Experience managing multiple accounts or large multi-site networks.
• Ability to mentor junior team members.
• Strong client-facing communication and presentation skills.
• Knowledge of SEO and GEO best practices including structured data.

Responsibilities

• Own end-to-end SEO strategy across OEM and dealer accounts.
• Lead keyword strategy, content gaps, and site architecture.
• Mentor SEO team members and guide execution.
• Act as primary client SEO contact, presenting strategy and results.
• Oversee SEO performance reporting and KPI tracking.
• Collaborate with web dev and content teams to align priorities.
• Represent SEO in strategic account planning.

Skills

SEO strategy

Mentoring

Client facing

Multi-account

Presentation skills

Education

University degree

Tools

Screaming Frog

SEMrush

Google Analytics

Google Search Console

Job description

INNOCEAN Canada is seeking an experienced associate SEO director to lead SEO and GEO initiatives for Canada's largest automotive accounts. This 18-month full-time contract maternity leave role balances hands-on technical work with high‑level strategy and client leadership.

Reporting to the VP of Digital Media, you will guide a small team, mentor juniors, and partner with cross‑functional teams to drive performance, insights, and new business opportunities.