Enterprise SEO & GEO Leader (Hybrid)

Manulife; Toronto; Hybrid; CAD 93,000 - 143,000; Full time

Job summary

Manulife seeks a highly experienced Search Engine Optimization Manager to lead North American SEO and GEO programs while supporting global initiatives. This strategist will drive enterprise-level operations, tackle technical and content SEO, and manage cross-functional teams to deliver measurable organic growth.

The role requires 8+ years in enterprise SEO, strong leadership, and hands-on analytics. Hybrid work in North America with competitive compensation and benefits.

Qualifications

• 8+ years of SEO in enterprise settings (Retail/eCommerce/Finance/Insurance).
• 3–5 years leading teams in a fast-paced environment.
• Proven track record of driving organic performance and business impact.
• Strong technical SEO: crawlability, indexation, site architecture, Core Web Vitals, logs.
• Experience with enterprise CMS (AEM) and basic HTML/networking concepts.
• Excellent communication for executive audiences and storytelling.
• Familiar with Agile methodologies and Jira for sprint planning.

Responsibilities

• Oversee all North American in-house SEO and GEO programs.
• Support global SEO initiatives with international teams.
• Identify and prioritize new SEO opportunities for growth.
• Coach SEO team to meet benchmarks and elevate delivery.
• Maintain technical backlog and delivery trackers across pipelines.
• Own end-to-end SEO performance reporting and business impact.

Skills

Enterprise SEO

Technical SEO

Content SEO

Team leadership

Analytics

SEO strategy

Jira/Agile

Tools

SEMrush

Screaming Frog

GSC

Adobe Analytics/GA

AEM

Job description

Manulife seeks a highly experienced Search Engine Optimization Manager to lead North American SEO and GEO programs while supporting global initiatives. This strategist will drive enterprise-level operations, tackle technical and content SEO, and manage cross-functional teams to deliver measurable organic growth.

The role requires 8+ years in enterprise SEO, strong leadership, and hands-on analytics. Hybrid work in North America with competitive compensation and benefits.