Senior SEO & AI Visibility Lead (GEO/AEO)

Groupe Dynamite Inc.; Mount Royal; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Performance bonuses

Employer matching retirement plan

Employee discount at Garage and Dynamy

Job summary

Groupe Dynamite Inc. in Montréal seeks an experienced SEO Manager to lead the end-to-end search optimization for GARAGE and DYNAMITE brands. You will guide strategy, manage data-driven initiatives, and drive traffic growth across North America and beyond.

You will lead a team of SEO Specialists, collaborate with IT, UX, Content and E-commerce teams, and advance the brand into Generative and Answer Engine Optimization (GEO/AEO) to stay ahead of AI-driven search surfaces.

Qualifications

• 5-7+ years in SEO and digital performance, including 2+ years leading a team.
• Expert knowledge of GA4, GTM, GSC, Google Business Profile, Bing Webmaster Tools/Editor.
• Working knowledge of GEO/AEO and AI-search optimization and tracking AI-referral/citation performance.
• Deep technical SEO expertise—robots.txt, metadata, crawl budget, site speed optimization.
• Excellent leadership, coaching, and interpersonal skills, with strong written and verbal communication.

Responsibilities

• SEO Strategy & Roadmap: Own and evolve the SEO strategy and roadmap to grow North American digital traffic and revenue and support global brand expansion.
• AI Search Leadership (GEO/AEO): Lead the brand’s transition to Generative Engine Optimization and Answer Engine Optimization, structuring content and data for AI surfaces.
• Team Leadership: Manage, coach, and develop SEOSpecialists/Coordinators, setting priorities and delivering quality outputs.
• Technical SEO Oversight: Monitor websites and apps for technical errors and optimize site speed; collaborate with IT, UX and Digital Product teams.
• Keyword & Content Strategy: Guide keyword strategy and embed SEO best practices into content production with Marketing and Content teams.
• AI Visibility Measurement & Reporting: Define AI-search visibility metrics and report on organic vs. AI-driven traffic to leadership.
• Competitive Intelligence: Research competitors’ SEO and paid strategies; translate findings into actionable recommendations.
• Cross-Functional Leadership: Represent SEO in cross-functional and E-commerce planning, influence prioritization across Marketing, IT, UX, and Content.

Skills

GA4 & GTM

SEO leadership

Technical SEO

AI/LLM optimization

Team management

Tools

GA4

Google Tag Manager

Google Search Console

Bing Webmaster Tools

Job description

Groupe Dynamite Inc. in Montréal seeks an experienced SEO Manager to lead the end-to-end search optimization for GARAGE and DYNAMITE brands. You will guide strategy, manage data-driven initiatives, and drive traffic growth across North America and beyond.

You will lead a team of SEO Specialists, collaborate with IT, UX, Content and E-commerce teams, and advance the brand into Generative and Answer Engine Optimization (GEO/AEO) to stay ahead of AI-driven search surfaces.