AI Search & SEO Enablement Lead

bmo; Toronto; Vor Ort; CAD 86.000 - 185.000; Vollzeit

Benefits dieser Stelle

Health insurance

Tuition reimbursement

Accident and life insurance

Retirement savings plans

Zusammenfassung

BMO Financial Group is seeking a Senior Manager for the Digital Acquisition team to drive AI Search and SEO initiatives, spanning Brand, Communications, Digital PR, and business partners. You will lead expansion of our AI-driven search capabilities and scale AI and SEO data programs across the organization.

Based in Toronto, this salaried role requires 8+ years in SEO/GEO, AI search, and influencer marketing, with a strong track record in PR measurement and reputation management in regulated

Qualifikationen

• 8+ years of experience in SEO/GEO strategy and AI search visibility.
• Experience with SEO insights, audience intelligence, GEO platforms, media monitoring, social listening, PR measurement, and AI tools.
• Crisis & reputation experience supporting issue management in regulated environments.

Aufgaben

• Evolve digital PR, expert reviews, thought leadership, and influencer marketing into a GEO optimized practice.
• Evolve GEO operating model to ensure communications strategies are fully integrated; collaborating with Brand, Communications and business priorities.
• Partner closely with Social and Influencer Marketing teams to develop creator, influencer, ratings & reviews, and content strategies that build consumer trust, category authority, and AI-powered discoverability.
• Measure GEO & Earned Authority Performance; Create and maintain a GEO measurement framework, including sentiment, share of voice, source authority for affiliate opportunities, AI citations, content freshness, risk indicators, and brand mentions.

Kenntnisse

SEO strategy

AI search

PR & media relations

Influencer marketing

Tools

SEO tools

AI tools

Jobbeschreibung

BMO Financial Group is seeking a Senior Manager for the Digital Acquisition team to drive AI Search and SEO initiatives, spanning Brand, Communications, Digital PR, and business partners. You will lead expansion of our AI-driven search capabilities and scale AI and SEO data programs across the organization.

Based in Toronto, this salaried role requires 8+ years in SEO/GEO, AI search, and influencer marketing, with a strong track record in PR measurement and reputation management in regulated