Senior SEM Specialist - Digital Acquisition & ROI

La Vie en Rose Inc.; Montreal; On-site; CAD 65,000 - 98,000; Full time

Benefits offered by this job

50% discount on all products

Flexible hours

Advancement opportunities within the公司

Family-owned community commitment

Performance bonuses (in-store or mgmt)

Years of service recognition program

Innovation program to encourage idea分享

Referral bonus

Dayforce Wallet pay on demand

Job summary

La Vie en Rose Inc. is seeking a results-driven SEM Specialist to lead the development, follow-up, and optimization of digital marketing campaigns for La Vie en Rose and Bikini Village.

The role reports to the Director of Digital Acquisition and focuses on customer acquisition across search engines and social media. With 5+ years in digital marketing, a marketing/e-commerce degree, and bilingual communication skills, you will drive KPI-based strategies, leverage AI tools, and collaborate with

Qualifications

• Bachelor's degree in marketing or e-commerce is required.
• 5+ years of digital marketing campaign management and optimization (SEM).
• 3–5 years in marketing and e-commerce experience.
• Proficiency in SEM campaigns (Google Ads, Facebook/Instagram, Bing, LinkedIn).
• Bilingual, both verbal and written, and capable of working with partners outside Quebec.
• Knowledge of e-commerce best practices, SEM and SEO; retail experience is a plus.

Responsibilities

• Develop, implement, and optimize customer acquisition campaigns on search engines and social media.
• Create and manage acquisition KPIs, strategies, and campaigns.
• Optimize campaign content to maximize performance and ROI/ROAS.
• Use AI for optimization and content creation to gain efficiency.
• Coordinate with internal and external teams and analyze keywords with the SEO Specialist.
• Produce weekly and monthly performance reports for SEO, SEM, and social media.
• Monitor metrics and trends; collaborate on digital projects.

Skills

Analytical mindset

Strategic creativity

Marketing awareness

Collaboration

Rigor and detail

Education

Bachelor's degree in marketing or e-commerce

Tools

GA4 360

Google Ads

DV 360

SA 360

CM 360

Google Tag Manager

Facebook Ads

Instagram

TikTok

Pinterest

YouTube

LinkedIn

Bing

Criteo

Optimizely

HTML

Job description

La Vie en Rose Inc. is seeking a results-driven SEM Specialist to lead the development, follow-up, and optimization of digital marketing campaigns for La Vie en Rose and Bikini Village.

The role reports to the Director of Digital Acquisition and focuses on customer acquisition across search engines and social media. With 5+ years in digital marketing, a marketing/e-commerce degree, and bilingual communication skills, you will drive KPI-based strategies, leverage AI tools, and collaborate with