EMAIL MARKETING SPECIALIST

La Vie en Rose Inc.; Montreal; On-site; CAD 55,000 - 75,000; Full time

Job summary

La Vie en Rose Inc. is seeking an Email Marketing Specialist to drive the planning, execution, and optimization of email programs that grow sales and enhance customer experience.

You will analyze campaign performance, develop segmentation and personalization strategies, and collaborate with Content, Creative, Merchandising, and E-commerce teams to ensure consistent messaging and high deliverability across channels. Bilingual in French and English is required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Management, or a related field.
• Five years of experience in an email marketing role.
• Experience in the retail and/or fashion industry is an asset.
• Experience with email marketing platforms (Salesforce Marketing Cloud, Klaviyo, Adobe Campaign) or equivalent.
• Knowledge of Google Analytics and Power BI; bilingual in French and English; availability outside regular hours may be required.

Responsibilities

• Develop, optimize, and manage email campaigns to drive growth and retention.
• Plan, build, segment, and optimize newsletters, transactional emails, and automated journeys.
• Coordinate campaign production and ensure QA of deployments (content, targeting, links, rendering).
• Collaborate with Content, Creative, Merchandising, and E-commerce teams for consistent messaging and targeting.
• Partner with CRM and data teams to enhance segmentation, personalization, and audience targeting.
• Analyze performance and provide data-driven recommendations to improve engagement and revenue.
• Develop and optimize automated customer journeys, including welcome, retention, and reactivation.
• Leverage AI tools to optimize content creation, segmentation, testing, and personalization.

Skills

Analytical mindset

Strategic perspective

Prioritization

Attention to detail

Collaboration and communication

Initiative and continuous improvement

Use of AI platforms

Education

Bachelor’s degree in Marketing, Business Administration, Management, or a related field

Tools

Salesforce Marketing Cloud

Klaviyo

Adobe Campaign

Google Analytics

Power BI

Job description

Purpose of theRole

Reporting to the Email Marketing Manager, the Email Marketing Specialist contributes to the development, optimization, and performance of La Vie en Rose’s email campaigns to support sales growth, customer retention, and the customer experience. The incumbent serves as a subject matter expert by analyzing campaign performance, identifying optimization opportunities, and recommending strategic initiatives. They also coordinate email campaigns and promote best practices to maximize communication relevance, campaign effectiveness, and the customer journey.

Key Responsibilities

• Participate in the development, evolution, and execution of email marketing strategies to support growth and performance objectives.
• Plan, build, segment, and optimize email campaigns (marketing newsletters, transactional communications, and automated customer journeys).
• Manage and evolve the email campaign calendar in line with business priorities, promotions, and marketing objectives.
• Collaborate with Content, Creative, Merchandising, and E-commerce teams to ensure consistency in communications and audience targeting.
• Partner with CRM and data teams to develop and optimize customer segments, personalization strategies, and audience targeting to improve campaign performance.
• Support the preparation of briefs, coordinate campaign production, and ensure quality control of all email deployments (content, targeting, links, and rendering).
• Act as the primary point of contact for email marketing projects, ensuring alignment among stakeholders, priorities, and timelines.
• Develop, execute, and analyze A/B tests to optimize campaign performance, customer engagement, and conversion.
• Analyze campaign, customer, and segmentation performance and provide data-driven recommendations to improve engagement, retention, and revenue.
• Support the development and optimization of automated customer journeys, including welcome, retention, and reactivation.
• Identify opportunities related to content, segmentation, personalization, and customer lifecycle marketing to improve campaign performance and customer experience.
• Use artificial intelligence tools to help optimize content creation, segmentation, personalization, testing, and overall campaign performance.

YourProfile

• Analyticalandresults-orientedmindset: Youinterpretperformance data and translateitintoactionablerecommendationstooptimizecampaigns.
• Strategic perspective: Youunderstandbusiness challenges andcontributeto initiativesthatsupportgrowthandcustomerengagement.
• Excellentprioritizationskills: Youeffectivelymanagemultipleprojectssimultaneouslyin a fast-pacedenvironmentwhilemeetingdeadlines.
• Attention todetailandcommitmenttoquality: Youensureexcellence in communications andtheirexecutionthroughastrongfocus onaccuracyandquality.
• Collaboration and communication: Youworkeffectivelywithavarietyof stakeholders andfostersmoothprojectcoordination.
• Initiative andcontinuousimprovement: Youidentifyoptimizationopportunitiesand propose solutions toenhanceperformance and processefficiency.
• Use of AI platforms: You leverage email marketing tools and AI solutions to create more effective, relevant, and engaging campaigns. You optimize A/B testing and use data-driven insights to continuously improve communication performance, while ensuring stronger personalization and greater impact across audiences.

Requirements

• Bachelor’sdegreein Marketing, Business Administration, Management, or arelatedfield;
• 5yearsofexperiencein anemailmarketingrole;
• Experiencein theretailand/or fashionindustry(an asset);
• Experiencewithemailmarketing platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Adobe Campaign, orequivalent);
• Knowledge of Google Analytics orotherperformancemeasurementtools;
• Knowledge of Power BI (an asset);
• Bilingual,bothspokenandwritten(French and English);The individual will need to communicate with external suppliers.
• Mayrequireavailabilityoutsideregularbusinesshoursbasedon businessneeds.

Permanent, Full-Time

#Marketing