SEM & SEO Specialist Intermediate / Senior

SmartRecruiters, Inc.; Montreal (administrative region); On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Annual bonus

Stock options

International opportunities

Job summary

Index is an artificial intelligence company specializing in web marketing services and solutions using the latest machine learning technologies. By joining Index, you will join a team of passionate and knowledgeable experts who are committed to growing clients' results.

As part of its vision, Index is growing its team and looking for an SEM & SEO Specialist. The SEM & SEO Specialist will implement and manage advanced digital marketing strategies and paid campaigns designed to achieve increased

Qualifications

• Minimum 2 years of experience in marketing and advertising.
• Experience managing Facebook & Google Ads campaigns with budgeting and A/B testing.
• Advanced knowledge of SEO with demonstrated results.
• Excellent copywriting in French and English.

Responsibilities

• Conduct keyword research and analysis.
• Write creative ads and develop ad copy for campaigns.
• Create visuals for online ads.
• Manage PPC accounts and budgets.
• Analyze traffic with analytics tools and AI platform.
• Perform on-page and off-page SEO audits.
• Provide training to partners and support processes.

Job description

SEM & SEO Specialist Intermediate / Senior

• Full-time

Index is an artificial intelligence company specializing in web marketing services and solutions using the latest machine learning technologies. By joining Index, you will join a team of passionate and knowledgeable experts who are committed to growing clients' results.

You can read more about our services and products here: http://www.indexwebmarketing.com/en

As part of its vision, Index is growing its team and looking for an SEM & SEO Specialist. The SEM & SEO Specialist will implement and manage advanced digital marketing strategies and paid campaigns designed to achieve increased traffic, customer engagement, and ROI, while continuing to deliver added value to our partners.

The profiles of our members have one thing in common: exceeding expectations by offering leading-edge performance solutions. The values that sustain Index's growth are results-orientation, innovation, transparency, proactivity and respect.

You will be given the tools you've always dreamed of using – many were developed in-house. You will have an international, and quantifiable, impact while working on major accounts. You will work closely with one of the most innovative teams in the World. We guarantee you will be working with leaders in their respective fields (online advertising, SEO, analytics, technology).

Conduct keyword research and analysis

Write creative text ads for clients

Create visuals for online ads

Manage PPC accounts

Analyze traffic with our AI platform and other traditional analytics tools

Execute on-page and off-page SEO audits, monitor their implementation, and ensure the growth of the websites you manage

Understand the technical structure of the client and give recommendations

Provide training to our partners

Support the continuous improvement and development of company processes

Monitor industry trends

Contribute to the company’s research and development activities (our tools and AI platform)

Assure quality control

Contribute to creativity sessions

Participate in team building activities

Minimum of 2 years of experience in marketing and advertising

Experience managing and optimizing Facebook & Google Ads campaigns (Budgeting, new copy, targeting, A/B testing)

Ability to analyze data and then design experiments to test those hypothesis

Advanced knowledge in SEO, with examples of obtained results

Bilingual (French and English)

Knowledge of best practices and tools (Keyword Tool, Google Analytics / Search Console, Moz, SEMrush, Majestic...)

Excellent interpersonal, communication and customer service skills

Excellent copywriting skills (French and English)

Extended knowledge in advertising

Attention to detail and great organizational skills in a fast-paced, dynamic environment

Knowledge of the Google Suite

Ability to work both independently and in a team, and to multitask several projects at once under tight deadlines

Assets:

Google Certifications, Facebook Blueprint and other certifications

Certifications or experience in other web marketing/technology fields

Bonus points if you can send us SEO ideas on http://www.indexwebmarketing.com

Proficiency in a 3rd language (Mandarin, Portuguese, Spanish or another language)

University degree in communications, marketing, journalism, mathematics, statistics or a related discipline

Passion for the web & new technologies

A great fit with our company vision and values

Familiarity with the agency ecosystem

Entrepreneurial and leadership qualities

Annual bonus

Possibility of company stock options

International opportunities

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