Senior SEM Manager

Clever Digital Marketing; Mission; Remote; CAD 90,000 - 110,000; Full time

Job summary

Join a dynamic team at an innovative digital marketing firm as a Senior SEM Manager. This role is crucial in scaling the PPC department and driving client success through data-driven strategies. You'll oversee campaign strategies, manage high-budget accounts, and lead a talented team to optimize performance. With a commitment to collaboration and continuous improvement, you'll thrive in an environment that values your expertise and contributions. Enjoy the flexibility of a fully remote work setup, competitive compensation, and a culture that empowers you to succeed. If you're passionate about digital marketing and ready to make an impact, this is the opportunity for you.

Benefits

15 days of paid time off (PTO)

Comprehensive group benefits (health, dental)

Company-provided MacBook

Home office budget

Work abroad policy

Team meetups and events

Qualifications

• 4+ years of experience in Paid Search advertising with advanced Google Ads knowledge.
• Experience managing over $300K/month in paid search spend.

Responsibilities

• Oversee campaign strategy and manage daily account performance.
• Lead media planning and coordinate budget allocation for optimal results.

Skills

Paid Search Advertising

Google Ads

Data Analysis

Campaign Strategy

Team Leadership

Job description

Senior SEM Manager

Department: Paid Search

Employment Type: Full Time

Location: Canada

Compensation: $90,000 - $110,000 / year

Description

Who We Are

Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.

Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.

Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.

Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Who We're Looking For

CDM is seeking a Senior SEM Manager who will oversee a portfolio of clients and be a part of the driving force in scaling our PPC department. You will play an integral role in growing the department's success with our team.

If you have a passion for scaling Google campaigns profitably, love witnessing growth from the seed of your strategy and implementation, enjoy working with a diversified client portfolio, love reading and analyzing data, and excel in building and maintaining department processes, as well as creating high-budget campaigns that flourish from the results of your efforts, keep reading!

What You'll Do

• Oversee campaign strategy and work with Manager on advanced search tactics while establishing ongoing strategic frameworks for streamlined processes.
• Daily account management to maximize mid and high tier accounts.
• Lead media planning for new accounts.
• Coordinate with team leadership to manage and optimize large-scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks.
• Manage the performance of Analyst, Coordinator, and Manager roles, including overseeing their training, development, and quality of work.
• Work with the CSM lead to set North Star Metrics for every client.
• Oversee campaign audits to ensure comprehensive analysis, accurate findings, and relevant recommendations are implemented.
• Create and implement robust A/B testing frameworks to continuously optimize campaign performance.
• Create, manage, and refine processes and best practices to engage in operational excellence for internal efficiency and ultimate client success.
• Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices.
• Clearly communicate with internal stakeholders to ensure client status and performance alignment.
• Lead the cross-team communication with the conversion rate optimization and Integration teams.
• Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals.
• Lead annual performance reviews for all junior team members to provide clear feedback on performance and growth.

What We're Looking For

• A strong command of the English language and located in Canada.
• 4+ years of experience in Paid Search advertising.
• Advanced knowledge and in-depth experience with Google Ads.
• Experience managing over $300K/month in paid search spend.
• 2+ years of agency experience preferred, but not required.

What We Offer

• An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement.
• Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
• Competitive compensation that reflects your expertise and contributions.
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
• 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process.