Senior Specialist, Search

Publicis Groupe ANZ; Toronto; Hybrid; CAD 60,000 - 70,000; Full time

Job summary

Zenith is seeking a SEM Specialist to activate and manage SEM campaigns, build ads and keywords from client briefs, and assist in campaign spend estimates. The role emphasizes data-driven optimization and reporting, with supervision of SEM Coordinators and training responsibilities.

You will contribute to account strategy, drive bid strategies, and generate insights from Engine systems to improve performance. Strong Excel/PowerPoint skills and client-facing communication are essential.

Qualifications

• 2-4 years of agency SEM experience or 2+ years outside agency.
• A strong desire to learn and improve through self-directed learning.
• Organization to manage multiple tasks simultaneously.
• Detail oriented with data accuracy.
• Comfort and strength in data aggregation, manipulation and analysis.
• Strong numerical and computer skills.
• High level of capability in Excel and PowerPoint.
• Good writing skills for ad copy and concise insights.
• Strong public speaking to discuss campaign aspects with clients.
• Accountability

Responsibilities

• Activate and manage active SEM campaigns.
• Build new campaigns, ads, and keywords based on client briefs.
• Assist in compiling campaign spend estimates.
• Perform optimizations based on insights from search data.
• Complete client reports with help from SEM Coordinators.
• Supervise small group of SEM Coordinators.
• Help training of SEM Coordinators.
• Contribute to account and client strategy development.
• Optimize budget pacing, bids and bidding strategies, ads and more.
• Pull data from multiple systems to create PowerPoint and Excel reports.
• Identify opportunities or insights during ongoing accounts from Engine systems and reports.
• Create and update keyword lists, ad copy, landing pages, and ad extensions.
• Assist in providing insight and analysis and perform updates/optimizations to improve performance.
• Oversee the reconciliation of monthly invoices.

Skills

SEM experience

Data analysis

Public speaking

Writing skills

Organization

Tools

Excel

PowerPoint

Job description

Company description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media hasbeen transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle

Overview

• Activate and manage active SEM campaigns
• Build new campaigns, ads, and keywords based on client briefs
• Assist in compiling campaign spend estimates
• Perform optimizations based on insights from Search data
• Complete client reports with help from SEM Coordinators
• Supervise small group of SEM Coordinators
• Help training of SEM Coordinators
• Contribute to account and client strategy development

Responsibilities

• Optimize budget pacing, bids and bidding strategies, ads and more
• Pull data from multiple systems to create PowerPoint and Excel reports
• Identify opportunities or insights during ongoing accounts from Engine systems and reports
• Create and update keywords lists, ad copy, landing pages, and ad extensions
• Assist in providing insight and analysis and perform updates/optimizations to improve performance
• Oversee the reconciliation of monthly invoices

Qualifications

• 2-4 year of agency SEM experience or 2+ years of SEM experience outside of Agency
• A strong desire to learn and improve own skill set through directing learning
• Organization to work on multiple tasks simultaneously
• Detail oriented
• Comfort and strength in data aggregation, manipulation and analysis
• Strong numerical and computer skills
• High level of capability in Excel and PPT
• Good writing skills, for both ad copy writing and to summarize insights in a concise manner
• Strong public speaking, in order to discuss campaign aspects with clients in meetings
• Accountability

Additional information

Salary

Transparency matters to us. The salary range for this position is $60,000-$70,000per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI USE

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Zenith , however, only those candidates selected for an interview will be contacted.