Search Specialist

Reshift Media Inc.; Toronto; On-site; CAD 55,000 - 80,000; Full time

Job summary

Reshift Media Inc. in downtown Toronto is seeking a results-driven SEO/SEA Specialist to join our fast-paced digital agency.

You will set up, optimize and report on paid search campaigns while ensuring SEO principles are integrated into product, content and social initiatives. You will collaborate with clients and colleagues across search, content and development teams to improve rankings, traffic and conversions, conduct keyword research, monitor performance and identify new opportunities for

Qualifications

• Knowledge of both organic and paid search
• Ability to analyze performance and extract insights
• Strong written and verbal communication skills
• Team-oriented with collaboration across disciplines
• Experience optimizing websites for user experience and search engines

Responsibilities

• Set up, review and report on paid search campaigns
• Ensure SEO principles are integrated into initiatives across product, social and content
• Conduct keyword research to support editorial and content teams
• Monitor rankings, backlinks, and performance to identify opportunities for improvement
• Collaborate with clients and colleagues to optimize on-page elements and site structure

Skills

SEO knowledge

SEA knowledge

Keyword research

Analytics

Communication

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Search Console

Job description

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Reshift Media is a high-energy digital agency that incorporates leading design, engaging content, best-in class technology and a unique perspective into everything we do. We are headquartered in downtown Toronto and we work with more than 200 brands in 20 countries on a wide variety of search, social and development projects.

Search optimization is at the core of everything we do. We provide both SEO and SEM services, so the successful candidate must have knowledge of both organic and paid techniques.

The successful candidate will enjoy working in a fast-paced and collaborative team environment; have the enthusiasm and ambition to complete projects to the highest standard and want to be part of an organization that values teamwork, customer service and quality. The successful candidate will work with our head of search and Search Marketing Manager as part of a cross-functional team that includes search, social media, design and development to assist several of our widely recognized clients with their search strategies, implementation and reporting.

Duties And Responsibilities

• Set up, review and report on paid search campaigns.
• Work with clients and colleagues to ensure that SEO principles are factored into all initiatives including product development, social media and content generation.
• Conduct keyword research which will be utilized by our editorial team to help deliver key content that is both user and search engine friendly.
• Closely monitor client site rankings, link-building outreach efforts and success metrics for continued improvement. Identify and develop new opportunities to increase results over time.
• Work with clients and colleagues to optimize on-page elements: metadata, site structure/taxonomy, implementation of keyword research and competitor analysis.

Qualifications

• Working ability to assess website search performance and identify areas for improvement.
• Knowledge of search engine advertising.
• Strong verbal and written communication skills. Must be team-oriented and possess strong interpersonal skills.
• Ability to multi-task and work in a fast-paced environment.
• An understanding of how to achieve SEO and SEA goals without sacrificing user experience.